INSIDE Contactless, Sagem Orga and TazTag Partner on New NFC Mobile Payment Device

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Thu Apr 22, 2010 8:00am EDT

Standalone Product for Making NFC Payments Delivers Full NFC Experience
AIX-EN-PROVENCE, France & RENNES, France & PADERBORN, Germany--(Business Wire)--
INSIDE Contactless, Sagem Orga (Safran Group) and TazTag today announced the
joint development of a new method of delivering NFC payment functionality. Based
on TazTag`s innovative TazCard, the new device is currently in pre-alpha testing
and shows the feasibility of an option that facilitates NFC contactless payment
transactions while providing full NFC functionality for other applications as
well. 

"Today`s announcement marks a milestone in the development of commercial
products for NFC payments and other NFC applications, and demonstrates the
flexibility of our TazCard NFC platform," said Eric Fouchard, CEO of TazTag.
"TazTag is excited to be partnering with technology leaders like INSIDE and
Sagem Orga to develop a variety of innovative solutions based on our TazCard
platform." 

About the size of an ordinary credit card, the TazCard is a special-purpose,
Java-based handheld device capable of supporting a variety of NFC applications,
including payments. For this new payment device, INSIDE`s Java-based test
payment application has been installed on a Single Wire Protocol (SWP)-enabled
SIM card developed by Sagem Orga, which is connected to the INSIDE MicroRead NFC
controller built into the TazCard. The TazCard also utilizes INSIDE`s Open NFC
protocol stack. With its 3.5-inch color touch screen, the TazCard is able to
provide the user with a full NFC experience for payment and other NFC
transactions. 

"This TazCard innovation clearly demonstrates the versatility of our NFC-enabled
SIM card and our interest in reaching beyond mobile phone applications to
provide secure elements for innovative NFC products," said Jean-Christophe
Tisseuil, head of marketing and business development, telecommunications product
line at Sagem Orga. "We believe this device will enable card issuers to provide
their customers with a viable NFC bridge - a key success factor towards market
adoption of Mobile NFC payments." 

For Sagem Orga, the TazCard is part of the strategy to kick-start the NFC market
with intelligent bridge solutions. This SIM-based, SWP-compliant solution can be
used for payment, identification, ticketing, loyalty and more. Through an
accessory, it can be connected to MNO networks. 

"Our partnership with TazTag is part of an ongoing commitment to support
companies creating innovative NFC solutions based on the MicroRead platform,"
said Charles Walton, executive vice president and chief marketing officer for
INSIDE Contactless. "It also demonstrates the versatility of our Open NFC
protocol stack to support a variety of innovative NFC-based products for
consumers." 

INSIDE`s third-generation MicroRead NFC chip provides the most mature NFC
implementation. The award-winning MicroRead suite combines third-generation
silicon, multiple host interface support, the Open NFC protocol stack and APIs,
a field-proven reference design and robust standards support. 

About TazTag

TazTag is a new innovative company that creates and provides secured contactless
solutions based on NFC and Zigbee. Its core activity is the creation of new,
highly secured, multi-application contactless products such as the TazCard,
TazBox and TazKiosk. The Java Development Framework supporting these products
allows customers to easily harness the full potential of NFC and Zigbee to
create new services, differentiate their offerings, generate new revenue streams
and increase customer satisfaction. Visit TazTag at Cards Asia, Singapore and
WIMA, Monaco. 

About Sagem Orga

Sagem Orga is a global leader in the smart card industry. Its portfolio includes
hardware, software, consulting and services, all focused on smart cards for the
telecommunications, health, identification and banking sectors. As a subsidiary
of Sagem Sécurité (Safran group), the world's No. 1 in identification, Sagem
Orga offers comprehensive integrated solutions designed to secure the digital
and mobile community. The company has a workforce of over 2,100 people around
the world and production facilities incorporating the latest technology in
Germany, Brazil, Russia, Mexico and India. www.sagem-orga.com

About INSIDE Contactless

INSIDE Contactless leads the market in open-standard contactless innovation. The
company has delivered more than 350 million contactless platforms worldwide, and
its contactless payment and Near Field Communication (NFC) solutions power the
next generation of payment, transit, identity and access control applications.
INSIDE`s work in contactless standards and its 65 families of patents, including
essential NFC patents, play a leading role in establishing industry direction.
INSIDE is headquartered in Aix-en-Provence, France, with offices in Paris,
Shanghai, Singapore, Warsaw, Seoul and San Francisco. For more information,
please visit www.insidecontactless.com.

For INSIDE Contactless:
Corman Communications, LLC
Patrick Corman, +1 650-326-9648
patrick@cormancom.com
www.cormancom.com
or
INSIDE company contact:
Geraldine Sauniere, +33 (0) 4 42 39 33 01
Marcom Director
gsauniere@insidefr.com
or
For Sagem Orga:
Mareike Blumentrath, + 49 (0) 5251 889 1216
Corporate Communications
mareike.blumentrath@sagem-orga.com
or
For TazTag:
Eric Fouchard, +33 (0) 2 99 57 90 60
CEO
ef@taztag.com



Copyright Business Wire 2010

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