HogWildPokerLeagues.comDrives Innovations in Social Poker

The Hog Wild Poker Experience Provides Players with the Tools to Closely
Recreate Live Play with Friends; Reinvents Many Aspects of Online Poker
LOUISVILLE, Ky.--(Business Wire)--
Online poker enthusiast Matt Henderson abandoned his account at one of the
online gaming industry`s most popular websites about a year ago. "I got tired of
the randomness of playing with strangers," he explained. "People were going
`all-in` on every hand, and that`s annoying when you`re trying to get better as
a player." Henderson thought he had found a solution when he discovered Zynga
Poker on Facebook. "But the funny thing was," he added, "I`d be playing there on
a social network site with the exact same problems - strangers who sit down at
the free table and play any two cards - no matter what. Go figure."

This is the sentiment of many avid Texas Hold`em players who have continued to
seek an online game play alternative that meets their expectations for league
play, and where they can enjoy the familiarity of playing with "regulars" and
friends without the tiresome, less sophisticated features offered by most
existing formats - even the Web`s most popular gaming sites. But all of that
changed eight weeks ago with the groundbreaking launch of
HogWildPokerLeagues.com, the industry`s first virtual league format driven by
the social media model.

The Hog Wild Poker Experience (www.hogwildpokerleagues.com) offers a
revolutionary new way to play online poker - it`s realistic, it delivers all of
the excitement of live action poker play, and it`s highly social, allowing
players to compete with their own groups of friends and colleagues in a
simulated online play environment that rivals the "real thing" more closely than
anything in the online gaming industry. After Henderson`s friend invited him to
join a league at HogWildPokerLeagues.com, he quickly became hooked: "This
platform is what playing poker online with your friends should be. I have total
control over the setup of the game and who I`m playing with. And it seems like
every week Hog Wild Poker comes out with something new to make my game play
experience even more fun and realistic."

The Hog Wild Poker Experience offers all of the bells and whistles of in-person
competition - all depicted virtually through sophisticated software that brings
to life the actual table experience with exciting realism. Most importantly, the
platform, which formally launched in February of this year, is built on the
explosive social media model delivering the opportunity for customized league
play designed for individuals, groups of friends, league formations, and pros
alike who are seeking a serious and highly authentic poker game experience in an
online environment. Players can enjoy a free trial by visiting
www.hogwildpokerleagues.com.

HogWildPokerLeagues.com CEO Jeff Amrein explains that the proprietary software
platform upon which the concept was built enables players to quickly and easily
set up their own online league website and URL and bring old and new friends
together for engaging rounds of poker play - regardless of distance. "A few
years back, the founding partner of the company, Joe Luber, and I would play in
Joe`s basement every Tuesday night," said Amrein. "But with work, travel and
kids, it became tougher and tougher for us to keep our regular game going - and
the consistency of our play, which is part of the spirit of competition, began
to fall off. When we built this platform, we realized that not only could we
keep the game going - we could grow it by including old college buddies,
business contacts and even people we met in the airport. We`re having a blast
with it - and others are quickly discovering why this format is about to turn
the game of online poker on its head."

HogWildPokerLeagues.com allows anyone to create and manage their own league. In
addition, players can:

* Talk with other players at the table via headsets or chatboxes
* Keep track of who-beat-who in a "showdown" history
* Write blogs
* Invite Facebook friends or email contacts to join their league and enjoy the
free trial
* Track stats and scores indefinitely

Jim Orms is another customer who found a stark contrast between The Hog Wild
Poker Experience and other forms of online poker. "We used to play poker on
Facebook, but this is like going from a Delta 88 to a Rolls Royce," he
explained. "Everything about the site is innovative - the table layout, the
communication tools, the way you can tell when someone looks at their cards…
even the pricing structure is unique. I`ve been playing three to four times a
week for several weeks, and I`ve spent less than $5."

Amrein said he is "grateful, but a little surprised" by the overwhelming
response since the company`s launch earlier this year. "I guess we filled a void
in the poker world," he added. "And we`re having fun making it better and better
all the time. We invite anyone who is attracted to the social aspects of live
poker, and who is drawn to the appeal of playing with friends and familiar
regulars, to check us out. We believe that we`ve created the `next generation`
of online poker play."

About Hog Wild Poker

The Hog Wild Poker Experience is a groundbreaking new format for the delivery of
realistic, live action poker play offering a revolutionary virtual "league"
model designed for individuals, groups of friends, league formations, and pros
seeking a serious and highly authentic poker game experience in an online
environment. The HogWildPoker.com concept is the innovation of Amber Gaming, a
software development company headquartered in Louisville, KY that offers
products targeted to the online social gaming marketplace. HogWildPoker.com
complies with all rules and regulations in the U.S. For more information, please
visit www.hogwildpokerleagues.com.

CarryOn Public Relations
Jamie Douglas, 310-902-7625
jamied@carryonpr.com

Copyright Business Wire 2010