Research and Markets: How Britain Shops: a Focus on the Food & Grocery Industry 2010

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/8afc71/how_britain_shops) has
announced the addition of the "How Britain Shops: Food & Grocery 2010" report to
their offering.

How Britain Shops Food & Grocery provides a detailed overview of the shopping
habits of consumers. It examines, who shops for food & grocery, where they shop,
whether they are satisfied with their current store and what stores should do to
satisfy customers more.

Scope:

* Thorough analysis of how customers shop for food & grocery. Profiled
retailers: Aldi, Asda, Co-op, Iceland, Morrison, Sainsbury, Tesco, Waitrose
* How Britain Shops reports include visitor and main user share data, conversion
rates, customer loyalty rates and reasons for loyalty/disloyalty
* Data is segmented regionally and by demographic and socio-economic group.
Historic data is provided so trends can be analysed over a five year period.

Highlights:

The number of consumers shopping for food & grocery has fallen due to the fall
in empty nesters as those returning from university live at home to save money.
With consumer apathy for the discounters waning and the Big Four working hard on
building loyalty and their value credentials, they have won back main user
share.

Competition has intensified and consumers continue to shop around. This has led
to higher loyalty rates, with consumers basing their choice of primary
supermarket for their main food shopping on more information.

While frugal consumers still hold price as a major deciding factor over where to
shop, quality has become more important. Those that offer clear value and
quality propositions have been big winners, with Morrison, thanks to its
continued focus on quality food at competitive prices, making big gains in main
user share.

Reasons to Purchase:

* How Britain Shops is one of the most comprehensive studies of its kind drawing
on a nationwide survey of 6,000 shoppers
* Use this report to understand what drives the loyalty of your customers and
find out where else they are shopping and why.
* Channel investment for maximum return by knowing which aspects of your retail
proposition most need improving in the opinion of your customers

For more information and to view the reports table of contents, please visit
http://www.researchandmarkets.com/research/8afc71/how_britain_shops

Source: Verdict Research Limited

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2010