Reed`s, Inc. Announces New Distribution Agreement With Harris Teeter Stores

Partnership Will Expand Reed`s Presence in 196 Stores in Eight Southern States
LOS ANGELES--(Business Wire)--
Reed`s, Inc. (NASDAQ: REED) (OTCBB: REEDP) ("Reed`s" or the "Company"), maker of
the top-selling sodas in natural food stores nationwide, announced today that it
has expanded its product placement into Harris Teeter Food Markets, which
operates 196 stores in high-income urban areas throughout the South. Harris
Teeter will immediately begin carrying three SKUs of Reed`s Ginger Brews and
three SKUs of Virgil`s branded products.

Christopher Reed, Founder and CEO of Reed`s, Inc., stated, "Harris Teeter is an
upscale, cutting-edge retailer that is a great fit for our brands. As a leading
retailer with a strong commitment to natural and organic product offerings
across their regions, Harris Teeter lends an incredible opportunity to develop
Reed`s and Virgil`s brand awareness in the greater Southern mainstream market."

Eddie Pearson, Vice President of the Southern Region for Reed`s, Inc.,
commented, "Harris Teeter is known for its phenomenal customer service and for
its innovations like its newly `branded` departments. This is a creative group
and we look forward to participating in joint marketing programs with Harris
Teeter under our annual `partner-with-purpose` marketing plans. This new
enhanced relationship should result in significant increases in sales in this
supermarket chain."

Harris Teeter is a food market chain operating in eight Southern states: North
Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and
Delaware. At the request of Harris Teeter, Reed`s brands will be distributed
through their own distribution network.

About Reed`s, Inc.

Reed`s, Inc. makes the top selling sodas in natural food markets nationwide and
is currently selling in 10,500 supermarkets in natural foods and mainstream. Its
six award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger, spices and
fruits in a brewing process that predates commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural foods,
the Virgil`s Root Beer product line, and the top selling cola line in natural
foods, the China Cola product line. Recently, Reed`s added the Sonoma Sparkler
brands to its line, a celebration drink with an established customer base. Other
product lines include: Reed`s Ginger Candies and Reed`s Ginger Ice Creams.

Reed`s products are sold through specialty gourmet and natural food stores,
mainstream supermarket chains, retail stores and restaurants nationwide, and in
Canada. For more information about Reed`s, please visit the company`s website
at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

Follow Reed`s on Twitter at: http://www.twitter.com/reedsgingerbrew

Reed`s Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf

Subscribe to Reed`s RSS feed at: http://www.irthcommunications.com/REED_rss.xml

More information can be found at:
http://www.irthcommunications.com/clients_REED.php

About Harris Teeter, Inc.

Harris Teeter, Inc., a wholly owned subsidiary of Ruddick Corporation, is a food
market chain that operates in the eight-state area of North Carolina, South
Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. As of
February 2010, the chain operates 196 stores in the Southern U.S. Harris Teeter
is a wholly owned subsidiary of the Charlotte-based Ruddick Corp. (NYSE: RDK).
Supermarket News ranked Harris Teeter No. 34 in the 2010 "Top 75 North American
Food Retailers" based on 2009 fiscal year sales of $2.92 billion. Based on 2005
revenue, Harris Teeter is the 93rd largest retailer in the United States.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed`s goals
and strategies, contain "forward-looking statements." These forward-looking
statements can generally be identified as such because the context of the
statement will include words such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that describe
future plans, objectives or goals are also forward-looking statements. While
Reed`s is working to achieve those goals and strategies, actual results could
differ materially from those projected in the forward-looking statements as a
result of a number of risks and uncertainties. These risks and uncertainties
include difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital, dependence on
third party distributors, dependence on third party brewers, increasing costs of
fuel and freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business plans of
Reed`s, its reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included herein, the
inclusion of such statements should not be regarded as a representation by
Reed`s that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and uncertainties, please see
our most recent reports on Form 10-KSB and Form 10-Q, as filed with the
Securities and Exchange Commission, as they may be amended from time to time.
Reed`s undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or otherwise.

Investor Relations:
IRTH Communications, LLC
Mr. Andrew Haag, Managing Partner
+1-888-825-6456
reed@irthcommunications.com
www.irthcommunications.com

Copyright Business Wire 2010