The Kenexa Research Finds That Corporate Responsibility and Environmentally Friendly Business Practices Return the
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WAYNE, PA, Apr 22 (MARKET WIRE) --
Research conducted by the Kenexa Research Institute (KRI), a division of
Kenexa(R) (NASDAQ: KNXA), evaluated workers' opinions of their
organizations with regard to corporate responsibility initiatives. The
latest research suggests that an organization's participation in
corporate responsibility and environmentally friendly business practices
has a significant influence on employee engagement and business outcomes.
The report is based on the analysis of data drawn from a representative
sample of workers surveyed through WorkTrends(TM), KRI's 2010 annual
survey of worker opinions.
An organization that is considered to have a strong corporate
responsibility climate is one where business choices are made that
support environmental responsibility, its actions demonstrate a genuine
commitment to corporate responsibility and it contributes to the
communities where employees live and work.
Across all countries surveyed, working for an organization whose
employees positively view corporate responsibility efforts has a
significant, favorable impact on how they rate their pride in the
organization, overall satisfaction and willingness to recommend it as a
place to work. Furthermore, employees with favorable opinions of their
organizations' corporate responsibility activities are more likely to
state an intention to stay.
"Our research clearly indicates that organizations operating with a
strong corporate responsibility climate have more engaged, confident and
customer oriented employees," said Anne Herman, research consultant,
Kenexa Research Institute. "It will be of great interest to senior
leaders in organizations, however, that our, results also indicate that
those organizations who implement corporate responsibility efforts
outperform those organizations that do not on important financial metrics
such as diluted earnings per share."
Employees in today's job market still care about the organization's
values and reputation. Previous research indicates that corporate
responsibility plays an important role in attracting interested
candidates. Employees indicate that their organizations' corporate
responsibility activities increase their overall job satisfaction. This
is particularly true for those in upper and middle management roles and
this knowledge can be a key tool in helping organizations achieve their
retention targets.
Herman continued, "Despite the recession, organizations are still
engaging in building socially responsible businesses. In fact, since 2008
there has been a slight increase in the number of organizations who can
be described as having a strong corporate responsibility climate. For
example, in the financial industry, three in four businesses reportedly
operate with a strong corporate responsibility climate. In the case of
financial services firms this may be in response to negative backlash to
the activities that have occurred in recent years."
About Kenexa
Kenexa(R) provides business solutions for human resources.
We help global organizations multiply business success by identifying the
best individuals for every job and fostering optimal work environments
for every organization. For more than 20 years, Kenexa has studied human
behavior and team dynamics in the workplace, and has developed the
software solutions, business processes and expert consulting that help
organizations impact positive business outcomes through HR. Kenexa is the
only company that offers a comprehensive suite of unified products and
services that support the entire employee lifecycle from pre-hire to
exit. Additional information about Kenexa and its global products and
services can be accessed at www.kenexa.com.
MEDIA CONTACT:
Jennifer Meyer
Kenexa
(612) 332-6383
jennifer.meyer@kenexa.com
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