PriceMetrix Introduces Market-Based Equity Commission Schedule on 35th Anniversary of the Elimination of Fixed Equity

TORONTO, ONTARIO, Apr 22 (MARKET WIRE) --
PriceMetrix, the market leader in delivering systematic and scalable
practice management solutions to the retail wealth management industry,
today introduced the first ever market-based Commission Schedule. The
Commission Schedule gives broker-dealers and their financial advisors a
reliable reference upon which they can determine commissions on equity
trades. The introduction comes on the eve of the 35th anniversary of the
historic elimination of fixed equity trade commission rates in the U.S.
securities industry.

"PriceMetrix created the Commission Schedule and is making it
available to all firms and advisors at no cost because financial advisors
need a market-based reference point when making pricing decisions,"
said Doug Trott, President and CEO of PriceMetrix. "With the new,
simplified Schedule, advisors will have a better sense for what investors
have actually paid and they can determine whether to offer clients a
premium or a discount commission according to their own business
models."

PriceMetrix has helped financial advisors improve their business
performance for over a decade. The Commission Schedule was developed
using the company's comprehensive database of equity transactions. The
Schedule is derived from the PriceMetrix proprietary database of equity
commissions paid by over 400,000 U.S. investors for 3.2 million full
service retail trades from 2008 and 2009. The Schedule suggests
commission amounts based on actual negotiated rates according to the size
of the transaction. For example, the commission for a $20,000 trade is
1.5 percent of the principal, or $300.

"We've deliberately kept the Schedule as simple as possible,"
said Mr. Trott. "We show the suggested commission rate on eight
different principal ranges so the entire Commission Schedule can fit on a
business card."

Most of today's full service brokerage commission schedules have a
structure based on the NYSE schedule in place in 1975, which is
complicated and yields widely varying commissions for trades with exactly
the same amount of principal. As a consequence, financial advisors often
choose instead to confer with fellow advisors or even reference
commissions charged by discount brokers. PriceMetrix's Commission
Schedule can now be used by financial advisors as an alternative to often
unwieldy commission schedules and hearsay.

"Almost 35 percent of equity trades performed by full service
advisors are charged commissions lower than discount brokerage rates.
This implies that advisors are frequently giving away their advice,"
said Mr. Trott. "Our Commission Schedule is designed to put a
modern, simplified and market-based tool into the hands of advisors so
they can make more informed decisions."

PriceMetrix believes the Commission Schedule will lead to improved
conversations between advisors and their clients about price and the
value advisors are delivering to them. It is transparent, fair and can be
easily communicated and understood by advisor and investor.

The Commission Schedule can be viewed at www.pricemetrix.com.

About PriceMetrix:

PriceMetrix is dedicated to delivering solutions that enhance the overall
business results of retail wealth management firms by helping financial
advisors, mid-level managers, and senior management become better 'CEOs'
of their business. With 10 years of experience, we are the leader in
delivering systematic and scalable practice management to retail wealth
management firms and their financial advisors.

Our comprehensive understanding and experience inspired the development
of award-winning, patented technology in The ValueOne(TM) Program and our
patent pending CommissionCheck(TM) Service. The U.S. Market-Based Equity
Commission Schedule is the newest practice management innovation from
PriceMetrix. It is designed to help retail wealth management firms and
their financial advisors make more informed market-based pricing
decisions.

Founded in 2000, PriceMetrix has its principal place of business in
Toronto, Ontario, and services a notable range of clients within Canada
and the United States.

Contacts:
PriceMetrix
Doug Trott
President and CEO
416-955-0514 Ext. 229
Doug.Trott@pricemetrix.com
www.pricemetrix.com

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