Levi Strauss & Co. Commences Senior Notes Offering

SAN FRANCISCO--(Business Wire)--
Levi Strauss & Co. today announced that it is commencing a private placement of
$460 million aggregate principal amount of U.S. Dollar denominated senior notes
due 2020 and €275 million aggregate principal amount of Euro denominated senior
notes due 2018. The senior notes are not being registered under the Securities
Act of 1933, as amended, and may not be offered or sold in the United States
absent registration or an applicable exemption from registration requirements.
As of the issue date, the senior notes will be general unsecured senior
obligations of the company and will rank equally with all of the company`s other
senior unsecured indebtedness.

The company intends to use the net proceeds from the offering to purchase
certain of its outstanding notes, to pay fees and expenses related to the
offering and the purchase of such outstanding notes, and for general corporate
purposes, which may include repaying outstanding indebtedness.

The senior notes are being offered pursuant only to an Offering Memorandum dated
April 22, 2010. Statements in this press release regarding the private offering
of debt securities shall not constitute an offer to sell or a solicitation of an
offer buy such securities.

This news release contains, in addition to historical information,
forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. We have based these forward-looking statements on
our current assumptions, expectations and projections about future events. We
use words like "believe," "will," "so we can," "when," "anticipate," "intend,"
"estimate," "expect," "project" and similar expressions to identify
forward-looking statements, although not all forward-looking statements contain
these words. These forward-looking statements are necessarily estimates
reflecting the best judgment of our senior management and involve a number of
risks and uncertainties that could cause actual results to differ materially
from those suggested by the forward-looking statements.

Investors should consider the information contained in our filings with the U.S.
Securities and Exchange Commission (the "SEC"), including our Annual Report on
Form 10-K for the fiscal year ended 2009, especially in the "Management`s
Discussion and Analysis of Financial Condition and Results of Operations" and
"Risk Factors" sections. Other unknown or unpredictable factors also could have
material adverse effects on our future results, performance or achievements. In
light of these risks, uncertainties, assumptions and factors, the
forward-looking events discussed in this news release may not occur. You are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date stated, or if no date is stated, as of the date of
this news release.

We are not under any obligation and do not intend to make publicly available any
update or other revisions to any of the forward-looking statements contained in
this news release to reflect circumstances existing after the date of this news
release or to reflect the occurrence of future events even if experience or
future events make it clear that any expected results expressed or implied by
those forward-looking statements will not be realized.

Levi Strauss & Co.
Investor Contact:
Roger Fleischmann, 800-438-0349
Media Contact:
Jeff Beckman, 415-501-3317

Copyright Business Wire 2010