SpaFinder, Inc. Joins Travel Ad Network, Web's Largest Travel Information Source
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NEW YORK, NY, Apr 22 (MARKET WIRE) --
Travel Ad Network (TAN), the leading vertical ad network in travel and
the web's largest travel information source in total audience, today
announced that SpaFinder, Inc., the world's largest spa media, marketing,
and gifting company, has joined its portfolio of more than 300 travel
websites. TAN becomes the exclusive sales representative for all of the
online display advertising inventory in the U.S. on SpaFinder.com and its
Club Spa e-newsletter and blog.
SpaFinder brings marketers an audience that is three-quarters female and
affluent, with 34% having household income of over $100K. Programs of
interest include display ads and integrated programs such as custom
mini-sites and custom content, sponsorships/sweepstakes and the new
nation-wide SpaFinder Deal Days event, in addition to opportunities on
the recently launched SpaFinder iPhone App.
"SpaFinder is the known leader in the spa wellness category with the most
trafficked consumer websites focusing on the spa industry," says Brian
Silver TAN's president and CEO. "We are pleased to have them in the TAN
family and are pleased to bring this high quality luxury inventory to our
endemic and non-endemic marketing partners."
"In less than six months, Travel Ad Network has grown by almost a third
to over 300 sites reaching over 30 million travel planners worldwide.
They are the clear leaders in this space," says Brad Jones, vice
president, sales & online marketing, SpaFinder. "We set the highest
standards for our own business and are looking forward to working with
the organization that shares our standards of excellence in content,
marketing and customer service."
SpaFinder, Inc. (www.spafinder.com) connects millions of wellness-focused
consumers with thousands of spas worldwide. SpaFinder's media properties
include SpaFinder.com, the Club Spa e-newsletter and blog, and the
NewBeauty SpaFinder: The Global Spa, Beauty and Wellness Annual.
SpaFinder and its spa, beauty and salon gift division, SpaWish, offer
gift certificates and cards that are redeemable at a combined network of
over 9,500 spas and salons and are available at more than 90,000 unique
retail outlets in 77 countries. The company's technology division
innovates new solutions that help spas build and streamline their
businesses, including SpaBooker's online booking system. SpaFinder Europe
and SpaFinder Japan offer regional spa marketing and gifting programs,
including localized, native-language websites. Founded in 1986, the
privately held company is headquartered in Manhattan.
Travel Ad Network (TAN) (www.traveladnetwork.com) is the leading
advertising platform in the online travel vertical reaching 33 million
worldwide unique users through top tier website publishers, including
BBC's Lonely Planet, Rand McNally, SpaFinder, Let's Go, Gannett's
Hawaii.com, Priceline's Hotelsbycity network HomeAway.com and almost 300
other travel websites. TAN uses industry expertise, geographic targeting
and exclusive publisher relationships to give marketers unrivaled access
to an untapped audience of affluent, passionate and engaged travelers
visiting both travel planning and booking engine sites. Founded in 2003,
the company is privately held and is headquartered in Manhattan, New York
City with branch offices in the West, Midwest & Southeast and the UK.
Travel Ad Network investors include Rho Ventures, Village Ventures and
individual investors.
George H. Simpson Communications
203.521.0352
george@georgesimpson.com
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