Yellow Pages Industry Launches Inaugural Sustainability Report

BERKELEY HEIGHTS, NJ, Apr 22 (MARKET WIRE) --
The Yellow Pages Association (YPA) today launched the industry's first
report on sustainability, offering a look at the progress Yellow Pages
companies have made in producing smarter, more ecologically friendly
local search products that help connect local businesses and customers.

"Many consumers don't know that it is not necessary to use new trees to
make Yellow Pages paper," said Neg Norton, president, YPA. "We've made so
much quiet progress since we set environmental guidelines for the
industry in 2007 in the areas of resource reduction, manufacturing, and
recycling. There's no better time than now to report to communities and
consumers about the actionable steps we've taken, and to outline where
our industry needs to go."

The sustainability report is designed to document YPA's sustainability
efforts on an annual basis, and to provide a benchmark for the
organization's goals for 2010 and beyond. Key successes outlined in the
report include:

-- Launch of industry consumer choice programs
(www.yellowpagesoptout.com) to give consumers a choice to reduce or
stop directory delivery.
-- Use of directory paper that contains recycled content and fiber
derived from "residual chips," byproduct after logs are converted to
lumber -- making it unnecessary to use new trees to produce Yellow
Pages.
-- A 29 percent reduction in the use of directory paper since 2006, as a
result of programs to reduce the size of directories, use of more
efficient pagination systems, and expansion to digital and mobile
search products like Internet Yellow Pages sites and apps.
-- Implementation of soy-based inks and nontoxic dyes that pose little
threat to soil or groundwater supplies and adhesives in the binding
process that are eco-friendly and non-toxic.
-- Support of recycling and up-cycling programs that ensure directories
have a life after use, either as new paper or for other materials like
coffee cup trays, egg cartons, cellulose insulation and cereal boxes.

The report is available on the YPA website at www.ypassociation.org.

About The Yellow Pages Association
The Yellow Pages Association (YPA)
(http://www.ypassociation.org and http://www.insideyp.org) is the largest
trade organization of a print and digital media industry valued at more
than $31 billion worldwide ($13 billion in the U.S.). Association members
include Yellow Pages publishers, certified marketing representatives
(CMRs), and associate members (a group of industry stakeholders that
include Yellow Pages advertisers, vendors, and suppliers).

MEDIA CONTACT
Doug McGraw
Fleishman-Hillard
212-453-2202
doug.mcgraw@fleishman.com

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