Dell Named to the 2010 InfoWorld Green 15

Company Recognized for Innovation in its Data Centers, Increasing Productivity
While Reducing Environmental Impacts
ROUND ROCK, Texas--(Business Wire)--
Dell is one of the winners of the 2010 InfoWorld Green 15 Awards, which
recognize the 15 most innovative IT initiatives that fall under the umbrella of
sustainability.

Through an accelerated hardware refresh, application reduction, server
virtualization and automated server provisioning, Dell increased server
utilization in its data centers from around 20 percent in 2008 to around 40
percent in 2009. By improving power and cooling methods in its data centers and
regularly refreshing equipment with the most energy-efficient systems available,
Dell can now accomplish 35 percent more computing without increasing its power
use. As a result, the company estimated it has avoided approximately $50 million
in costs over the past 18 months.

"Some of the best `green` solutions are those that make great business sense, as
well," said Robin Johnson, Dell chief information officer. "We`ve gone from
imminently needing a new data center three years ago to anticipating no need to
build a new data center for Dell in the foreseeable future. That`s a cost- and
energy-saving solution that drives productivity in our business, and it benefits
our planet, too. These are the kinds of solutions we work to provide for our
customers."

Johnson also noted that some of the most impactful `green` initiatives are very
simple. For example, Dell uses filtered outside air to cool its data centers for
at least some part of 150 days a year, dramatically cutting cooling costs versus
re-circulating and re-cooling hot air generated by servers.

"And if you can do that in sweltering Austin, Texas, you can do it just about
anywhere," Johnson said.

"This year's Green 15 winners demonstrate, once again, that green IT projects
can be a win-win proposition," said Ted Samson, Senior Analyst, InfoWorld.
"These organizations have not only helped the planet by reducing greenhouse gas
emissions, preserving trees, and keeping e-waste out of landfills. They've also
reaped measurable business benefits, such as significantly lower electricity
bills, fewer hardware refreshes and postponed datacenter-expansion projects --
along with gains in efficiency and productivity."

Learn more about the InfoWorld Green 15 at www.infoworld.com.

About Dell

Dell (NASDAQ: DELL) works to make `being green` easy and cost-effective for its
customers. Learn more at www.dell.com/earth.

Dell
Michelle Mosmeyer, 512-723-2408
Michelle_mosmeyer@dell.com

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