Announcing the Inaugural Branded Content Summit (BCS) on June 4, 2010

* Reuters is not responsible for the content in this press release.

Thu Apr 22, 2010 12:55pm EDT 

  TORONTO, ONTARIO, Apr 22 (MARKET WIRE) -- 
Editors Note: There is a photo and a video associated with this press
release.

    What do Justine Bateman, Arlene Dickinson and Kirstine Stewart all have
in common? They all know content is still king. And they will all be at
the Branded Content Summit (BCS) on June 4 in Toronto. 

    The first of its kind in Canada, BCS will bring people together from
marketing, advertising, content production and media to better understand
trends, share ideas and learn how to profit from the shift towards
branded content.

    Branded content is exciting because it marks a new form of creative
collaboration between producers, media, agencies and brands to develop
compelling content - whether it's a video, an app or a game - that
consumers want to engage with.

    "If we can just get together and talk about common challenges and
opportunities, we can emerge from this digital disruption kicking
ass," said BCS founder and co-host Chris Advansun. 

    With some of the most innovative and leading-edge luminaries in the
business, BCS is an idea incubator, filled with interactive presentations
and panel discussions as well as networking opportunities. This year's
stellar line-up includes:

    - Justin Bateman, actress, director, writer and co-founder of FM78 

    - Kirstine Stewart, General Manager, CBC English Television 

    - Douglas Kelly, Editor, The National Post 

    - Arlene Dickinson, CEO, Venture Communications 

    - Jason Rudman, Director, OPENForum.com Strategy and Marketing 

    - Bob Mason, CTO, Brightcove 

    - Ashkan Karbasfrooshan, CEO, WatchMojo.com 

    - Lance Podell, CEO, Next New Networks 

    - David U.K., Managing Director, Digital Percent 

    The content space is changing so fast it's hard to keep up - BCS is
designed to give attendees a head start in forging their futures with
branded content. So get your tickets today - space at BCS 2010 is limited
and tickets are moving fast, so click here to register now. 

    About the Branded Content Summit

    The Branded Content Summit (BCS) brings people together from marketing,
advertising, content production and media to better understand trends,
share ideas and learn how to profit from the shift towards branded
content. BCS is supported by its partners Venture Communications, The
National Post, Brightcove, New Next Networks and WatchMojo.

    To view the photo associated with this press release, please visit the
following link:

    http://www.marketwire.com/library/20100422-JustineBatemann800.jpg

    To view the video associated with this press release, please visit the
following link:

    http://www.youtube.com/watch?v=UXG9gIrga2E

Contacts:
Venture Communications
Christina Herancourt
416.849-1874 x223
christina@openminds.ca

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