Protect Cash Flow with Guaranteed Monthly Income Death Benefit from Pacific Life`s New Term Life Insurance

NEWPORT BEACH, Calif.--(Business Wire)--
Cash flow provides the foundation of most family dreams - homes, businesses and
college education. A new term life insurance product from Pacific Life Insurance
Company guarantees steady monthly income if the insured primary wage earner dies
so loved ones/beneficiaries can continue to make mortgage and car payments,
fulfill the promise of a college education, or meet the ongoing debt obligations
of a growing business.

Pacific Income Term1 offers cost effective premiums that can even be lower than
traditional term insurance that pays out the death benefit proceeds in a lump
sum, especially in the early years. Upon the death of the insured, Pacific
Income Term provides:

* Replacement of all or part of a primary income earner`s wages had he or she
lived up to age 652
* Guaranteed income up to $50,000 per month

"We`re excited to offer value-conscious clients an alternative way to replace
crucial family income," says Alyce Peterson, vice president of marketing
services for the Life Insurance Division of Pacific Life. "Pacific Income Term
can provide peace of mind for less than traditional term life insurance, because
beneficiaries receive a guaranteed, predetermined amount month after month
instead of a lump sum. This type of cost-effective life insurance product can be
especially attractive in the current economic environment."

For more information about Pacific Income Term, contact your life insurance
professional or visit www.PacificLife.com. Life insurance professionals should
contact their Pacific Life representative or call 866-722-9555.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life
insurance products, annuities, and mutual funds, and offers a variety of
investment products and services to individuals, businesses, and pension plans.
Pacific Life counts more than half of the 100 largest U.S. companies as its
clients.3 For additional company information, including current financial
strength ratings, visit Pacific Life online at www.PacificLife.com.

1. Policy form # P10IRT

2. Guaranteed monthly payments are provided to the insured`s age 65, 10 years
from policy issue, or 60 months, whichever is longer.

3. Client count as of April 2009 is compiled by Pacific Life using the 2009
FORTUNE 500 list.

Pacific Life Insurance Company is licensed to issue individual life insurance
and annuity products in all states except New York. Product availability and
features may vary by state. Each company is solely responsible for the financial
obligations accruing under the products it issues. Product and rider guarantees
are backed by the financial strength and claims paying ability of the issuing
company.

PIT-10

Pacific Life
Stacy Santmyer Klein, (949) 420-7314
Stacy.Klein@PacificLife.com

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