EASTEC Industry Experts Manufacture Innovation As Ingredient For Success

WEST SPRINGFIELD, Mass.--(Business Wire)--
While many conferences and exhibits rely on the breakfast buffet and coffee
stations to provide a jolt to attendees, EASTEC 2010 will stimulate its
attendees through daily keynote presentations on innovation, opportunities for
growth, strategic positioning and new collaborations.

On Tuesday, May 25, Bryan Hughes, director at P&M Corporate Finance, will
present the "Medical Device Manufacturing Outlook Keynote." According to Hughes,
medical device companies are focusing a larger proportion of resources on
product development and marketing in an effort to bring innovative devices to
market. Consequently, in certain medical device segments, outsourcing of
manufacturing is becoming increasingly prevalent.

On Wednesday, May 26, attendees will have the opportunity to attend two critical
presentations. Richard Aboulafia, vice president of analysis at the Teal Group,
will start the day by delivering the 2010 "Aerospace Global Forecasting
Keynote." Aboulafia suggests that aviation markets have held up well during the
global economic downturn. His presentation will examine current market
conditions and the direction in which the commercial jet, business jet and
military segments are headed during the coming years.

Maggie Nichols, vice president at Eureka! Ranch International, will deliver a
second keynote address Wednesday titled "How to Create, Communicate and
Commercialize Meaningfully Unique Ideas." According to Nichols, companies
pursuing innovation as their core strategy realize 50% to 100% higher profit
margins than those who pursue low cost, high quality, fast delivery or voice of
the customer as their business strategy. Innovation Engineering teaches business
leaders a systematic approach to learning profitable growth through innovation.

The final keynote presentation will take place on Thursday, May 27. Mike Reopel,
principal at Deloitte Consulting, will present "Prospects for Advanced
Manufacturing in New England." Reopel states, "We have the opportunity to
leverage the current focus on the economy and build on the earlier successes of
the industry. This will allow New England to capitalize on the predicted
economic upswing. Through a more focused collaboration of industry, government
and education, advanced manufacturing can be enhanced and expanded."

EASTEC 2010 will also offer an Executive Breakfast where Chris Trimble, the
author of 10 Rules for Strategic Innovators, will present "The Innovation
Imperative and Revitalizing the U.S. Economy." Additionally, the new Innovations
Theater will be the venue for manufacturers to introduce new products and
services rolled out since last year`s event.

EASTEC, the largest annual manufacturing event on the East Coast, is sponsored
by the Society of Manufacturing Engineers and will be held at the Eastern States
Exposition May 25-27. The event centers on five exhibit categories: Design,
Engineering and Rapid Technologies; Tooling, Workholding and Machining
Accessories; Automation and Process Improvement; Plant, Energy and Environmental
Efficiency; and Precision Manufacturing Equipment and Systems. EASTEC also
features a Lean and Green Resource Center offering presentations, consultations
and opportunities to meet potential business partners.

For EASTEC
Lori Ann Dick, APR, 313-425-3187
Senior PR Representative
communications@sme.org

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