Murad`s Earth Day Message: "Eat Your Water"

Skincare Company Encourages a Novel Approach to Advance Environmental and
Personal Health to Celebrate Earth Day 2010
EL SEGUNDO, Calif.--(Business Wire)--
Howard Murad, M.D., Associate Clinical Professor of Medicine at UCLA and founder
of Murad, Inc., is encouraging all Murad customers, employees and friends to
live a more eco-friendly life by discouraging water bottle use and encouraging
everyone to "eat their water."

According to a report released by the California Department of Conservation in
2009, billions of empty water bottles are causing serious environmental
problems, with more than one billion water bottles winding up in the trash
annually in California alone. Instead of seeking hydration from plastic bottles,
Dr. Murad suggests eating foods that are rich in structured water, such as raw
fruits and vegetables, that not only help the body hold on to water longer, but
provide the added boost of important antioxidants, fiber and other nutrients. By
sticking to a water-rich food diet, one will actually end up eating most of the
water they need each day to stay hydrated, while helping the environment in
return.

"As the world continues to evolve, so must our philosophies and ways of living,"
said Dr. Murad. "A focus on protecting the earth must include examining the way
we drink and eat. The simple act of putting down a bottle of water and picking
up an apple or bunch of grapes will lead to a healthier sense of self and a
healthier planet."

As water bottles fill landfill space, increase air pollution and further destroy
the ozone layer, Dr. Murad suggests everyone take steps to improve hydration and
general health of the entire body by tending to the health of cells. The Science
of Cellular Water looks at the ability of cell membranes to hold water as the
fundamental marker of youthful good health. Dr. Murad has conducted extensive
scientific studies confirming that cellular health can be promoted and protected
internally, externally and by managing stress - the three prongs of his
Inclusive Health approach to optimal living.

When cell health is optimized, cells use water more efficiently and the body`s
systems function better overall. And there is no scientific evidence to prove
the common notion that eight, 8 oz bottles of water per day is essential to
maintaining an optimal level of hydration. Eating your water will not only
increase cellular hydration but decrease your carbon footprint.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world`s
foremost authorities on skin health and a pioneer of the clinical skincare
movement. All of Murad`s 89 consumer products and 45 professional products are
based in The Science of Cellular Water, Dr. Murad`s unified theory of health and
aging. Murad is sold in 46 countries and is the #1 selling clinical skincare
brand at many locations including Sephora and Ulta.

For Murad, Inc.
Paul Williams, 949-916-6880
MediaLine2@aol.com

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