Warren Moon to Promote "F.I.T.T. Energy With Resveratrol" Energy Shots to 24 Hour Fitness Club`s 3 Million Plus Members

MISSION VIEJO, Calif.--(Business Wire)--
Who`s Your Daddy, Inc. (OTCBB: WYDI) (the "Company") announced an agreement
today that will deliver ex-NFL star quarterback and Pro Football Hall of Fame
inductee, Warren Moon, to its current joint venture with Club Solutions Magazine
and 24 Hour Fitness. Under the terms of the agreement, the Company will
integrate Moon into its advertising campaign featured in the new 24 Hour Fitness
Digital Magazine and the promotion of its F.I.T.T. Energy With Resveratrol
energy shot product line beginning in May 2010.

According to the Company`s CEO, Michael Dunn, the 24 Hour Fitness Digital
Magazine offers the company a strategic multi-level electronic platform for the
F.I.T.T. energy shot advertising campaign. "It offers us the ability to benefit
from the enormous positive exposure 24 Hour Fitness received through their
sponsorship of The Biggest Loser television program," Dunn said. "Having someone
of Warren Moon`s stature involved in this campaign presents a tremendous
opportunity that I am hopeful we will capitalize on." According to Dunn, the
magazine is mailed monthly by electronic email to its members and is posted on
the 24 Hour Fitness website which garners in excess of 10 million impressions
per month. Additionally, all 24 Hour Fitness FACEBOOK and Twitter followers will
receive the magazine on a monthly basis.

Moon, who was inducted into the Pro Football Hall of Fame in 2006, became
intrigued by the opportunity after learning more about the product`s unique
qualities and what the deal with 24 Hour Fitness potentially offered. "The key
to the F.I.T.T. energy shot`s success is simply to get the word out about its
effectiveness," Moon said. "The 24 Hour Fitness Digital Magazine platform will
allow us to do that." Moon also stated that he had been approached by other
energy shot products but had stronger feelings toward the F.I.T.T. product. "I
have seen the science and the work that went into this and I feel the F.I.T.T.
energy shot represents the premium level of energy shot drinks and brings a new
healthy energy solution to those who value nutritional supplements."

Although the 24 Hour Fitness Digital Magazine promotional campaign is digital
and electronic in nature, Dunn said that the Company and Moon had entered into a
multi-year agreement that would leverage Moon and his likeness in other
platforms including television, radio and point-of-sale activations.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the
health and fitness industry, serves more than 3 million members in more than 425
clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the
concept of making fitness accessible, affordable and a way of life for everyone.
24 Hour Fitness has partnered with superstar athletes and celebrities like Magic
Johnson, Andre Agassi, Lance Armstrong, Shaquille O`Neal, Jackie Chan, Yao Ming
and Derek Jeter to open co-branded clubs around the world. The company
demonstrates its leadership through sponsorships like that of the U.S. Olympic
Team and a commitment to the community through various charitable and in-kind
donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major
consumer brands like Coca-Cola and Nike, and for six seasons has partnered with
NBC`s popular reality TV show, The Biggest Loser. For more information and to
find the location nearest you, visit their contact us page.

About Who`s Your Daddy, Inc.

Who`s Your Daddy, Inc. manufactures (on an outsource basis), markets, and
distributes our F.I.T.T. Energy With Resveratrol two-ounce energy shot. We
expect to develop other energy drink products in the future and are
investigating marketing and distributing other synergistic products as well.
Who`s Your Daddy, Inc. is publicly traded under the WYDI.OB ticker symbol, but
is currently in the process of changing its name to FITT Energy, Inc. Once our
name is changed, we will apply for a new trading symbol to properly reflect its
new marketing direction.

This document contains "forward-looking statements" related to future
events.Forward-looking statements often address our expected future business and
financial performance, and often contain words such as "expects," "anticipates,"
"intends," plans," "believes," "seeks," or "will."Forward-looking statements by
their nature address matters that are uncertain.Particular uncertainties which
could adversely or positively affect our future results include:consumer tastes,
availability of production, liquidity, general economic conditions, and the
activities of competitors.These uncertainties may cause our actual future
results to be materially different than those expressed in our forward-looking
statements.We do not undertake to update our forward-looking statements.

Who`s Your Daddy, Inc.
Michael R. Dunn, CEO, 949-582-5933
miked@thefitthighway.com

Copyright Business Wire 2010