Kendall Law Group Begins Investigation on Behalf of Vitacost.com, Inc. Shareholders

DALLAS--(Business Wire)--
Kendall Law Group announced today that it is investigating Vitacost.com, Inc.
(NASDAQ: VITC) and certain of its officers for potential violations of the
federal securities laws in connection its initial public offering in September
2009. Shareholders who purchased VITC stock between September 24, 2009 and April
20, 2010 are encouraged to contact attorney Scott Kendall at 877-744-3728 or
skendall@kendalllawgroup.com.

The firm`s investigation concerns the April 20, 2010 announcement by Vitacost
that problems with their manufacturing processes, increased sales of less
profitable items, and increased shipping costs have caused earnings, revenue and
growth estimates to be unachievable. Vitacost also revealed that manufacturing
problems at a North Carolina Plant had caused a delay in $1 to $1.2 million in
shipments. Insiders sold $78.85 million in VITC stock between the September 2009
initial public offering and their announcement on April 20, 2010, while
concealing the problems from investors. VITC stock dropped over 30% on April 21,
2010 when the problems with Vitacost were revealed.

Kendall Law Group has the credentials and experience to pursue any type of
complex securities litigation in the nation. The firm led by former federal
judge and former U.S. Attorney, is a national securities firm that represents
shareholders when publicly traded companies violate the law and mislead
investors. Shareholders who purchased Vitacost common stock during the relevant
period may have a claim against the company and are urged to contact the firm
for more information.

Kendall Law Group LLP
Scott Kendall, 214-744-3000
214-744-3015 Facsimile
877-744-3728 Toll Free
skendall@kendalllawgroup.com
www.kendalllawgroup.com

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