CORRECTION FROM SOURCE: Jaguar Canada Launches New Best-In-Class 'Jaguar Platinum Coverage' Customer Care Program on

* Reuters is not responsible for the content in this press release.

Thu Apr 22, 2010 5:01pm EDT

  BRAMALEA, ONTARIO, Apr 22 (MARKET WIRE) -- 
A correction from source is issued with respect to the Jaguar Canada
release that was issued April 22, 2010 at 09:00 ET. The pricing of the
2011 Jaguar XF was incorrectly stated as starting at $61,800 instead of
$62,800. The complete and corrected release follows.

    Coinciding with the launch of its new flagship model, the 2011 Jaguar XJ,
and thus the completion of its modern lineup renewal, Jaguar Canada today
announced they will provide their customers best-in-class "Jaguar
Platinum Coverage" customer care, standard for all 2011 Jaguar
models sold in Canada and the United States. Jaguar Platinum Coverage
will give Jaguar owners increased vehicle warranty coverage and the best
maintenance plan in the business.

    The new Jaguar Platinum Coverage features a five year/80,000 kilometre
new vehicle warranty and complimentary scheduled maintenance for the
duration of the warranty period, including no-cost replacement of select
wear and tear components, and 24/7 roadside assistance. This no-cost
coverage includes items such as oil changes, filters, brake pads, brake
discs, brake fluids and wiper blade inserts.

    2011 marks the complete revitalization of Jaguar's lineup, now featuring
three modern, beautiful fast cars: XF Sports Sedan, XK Coupe and
Convertible, and the XJ Luxury Sedan. In recent years, Jaguar has led
numerous industry studies for providing leading ownership experiences
with their vehicles and from dealerships.

    "The Jaguar Platinum Coverage offers exceptional customer care and
dealership service that is representative an exceptional brand,"
said Jaguar Canada President, Gary Moyer. "Jaguar's modern line-up
of beautiful fast cars is now coupled with the best-in-class warranty and
maintenance package in the luxury segment and we believe this will result
in long-term loyalty from our customers. We are Jaguar and we are
committed to providing the extraordinary level of customer satisfaction
our customers expect and deserve."

    The 2011 Jaguar lineup:

    2011 Jaguar XF, starting at $62,800

    2011 Jaguar XK Coupe and Convertible, starting at $96,500

    2011 Jaguar XJ, starting at $88,000

    For further media information on Jaguar Canada, please visit
http://us.mediajaguar.com or www.interactivejaguar.com.

    Jaguar Platinum Coverage includes all factory recommended scheduled
maintenance for five years or 80,000 kilometres, whichever occurs first.
Wear and tear items are limited to brake pads, brake discs, brake fluid
changes and wiper blade inserts based on factory specified wear limits.
All work must be performed by an authorized Jaguar dealer. For complete
details on Jaguar Platinum Coverage, including warranty and maintenance
coverage and exclusions, please visit your local Jaguar dealer or
www.jaguar.ca

    Jaguar

    From its beginning as a manufacturer of motorcycle sidecars in 1922,
Jaguar Cars has grown to become one of the world's premier manufacturers
of luxury sedans and sports cars and with that, one of the most
recognized commercial brands. The company's vision is simple: To produce
beautiful fast cars that are desired the world over. The company operates
two manufacturing plants in the United Kingdom and is fully engaged in
environmental programs, community work and brand awareness exercises such
as motorsports.

Contacts:
Jaguar Canada
Barbara Barrett
Communications
613.230.2639 or 416.565.0226
bbarret7@jaguarlandrover.com
www.jaguar.ca

Copyright 2010, Market Wire, All rights reserved.

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