Simple Shoes Continues Green Bomb U.S. Campus Tour in Los Angeles April 26-30

* Reuters is not responsible for the content in this press release.

Thu Apr 22, 2010 6:02pm EDT

Green Bomb Tour Will Collect Shoes for Local Charities in New York City, Los
Angeles, Austin and Seattle
LOS ANGELES--(Business Wire)--
Simple Shoes (a division of Deckers Outdoor Corporation) (NASDAQ:DECK), a
sustainable footwear company, kicked off its Green Bomb Tour - a U.S. college
campus tour - on Earth Day, April 22, in New York City. The Green Bomb tour aims
to get students on four major college campuses to start thinking about the
environmental impact a pair of shoes can have. Students and community members
will be encouraged to donate gently worn, non-sustainable footwear in return for
a discounted pair of Simple`s BIO.D sneakers, made with soles that biodegrade in
a landfill in only 20 years, compared to the industry average of 1,000 years. 

The Simple Shoes Green Bomb Tour will travel to four major college campuses this
spring, including stops at:

* New York University (NYU): April 22 
* University of California, Los Angeles (UCLA): April 26-30
* University of Texas at Austin: May 3-7 
* University of Washington: May 24-28

Shoes collected at each campus will be donated to a local charity. "We couldn`t
think of a better day than Earth Day to kick off our Green Bomb tour," said
Monica DeVreese, brand manager for Simple Shoes. "With Green Bomb, we plan to
tread loudly and leave a footprint of responsibility at each campus we visit. We
want to focus on construction instead of destruction. Our mission is to spread
the word about our eco-friendly shoes in a fun and meaningful way that will
leave a lasting impression with college students and community members." 

For more information on the Simple Green Bomb Tour and list of local happenings,
please visit www.simplegreenbomb.com, www.twitter.com/simplegb, or find Simple
Shoes on Facebook. 

About Simple Shoes: A Nice Little Shoe Company

Simple Shoes, based in Santa Barbara, Calif., is committed to making shoes for a
happy planet. Simple Shoes began in 1991, as a reaction to the over-hyped,
over-marketed, and over-teched sneakers that were dominating the early 90`s.
Since then, Simple has firmly planted its feet in making the most sustainable
and stylish shoes and bags for everyone, everywhere. Simple is owned by Deckers
Outdoor Corporation, and can be found on Facebook and Twitter. 

About Deckers Outdoor Corporation

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that
builds niche brands into global market leaders by designing and marketing
innovative, functional and fashion-oriented footwear developed for both
high-performance outdoor activities and everyday casual lifestyle use. Teva,
Simple Shoes, UGG Australia, TSUBO, and Ahnu are registered trademarks of
Deckers Outdoor Corporation.

R/West for Simple Shoes
Molly Gilbert, 503-223-5443 x118
mollyg@r-west.com

Copyright Business Wire 2010

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