Telemundo`s Donde Esta Elisa is #1 Spanish-Language Program at 10pm
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Since Premiere, Telemundo Has Been #1 Spanish-Language Broadcast Program at 10pm
Among Adults 18-34 on 14 Out of 32 Nights
MIAMI--(Business Wire)--
Telemundo, a leading producer of high-quality content for Hispanics in the U.S.
and audiences around the world, announced the NTI results for the April 21
episode of the novela "Donde Esta Elisa" today. For the second night this week,
"Donde Esta Elisa" was the #1 Spanish-language broadcast program at 10pm among
Adults 18-49, beating Univision`s "Don Francisco". The novela hit a new high
last night with an average of 1.2 million viewers in the demographic.
Monday, April 19 was the first time "Donde Esta Elisa" was the #1
Spanish-language broadcast program at 10pm among Adults 18-49, averaging
1,208,000 and beating Univision's "Cristina" (883,000) by +37%.
"Donde Esta Elisa" recorded series-high deliveries on Monday, April 19 among
Women 18-49 (664,000), Women 18-34 (403,000), Adults 18-34 (809,000) and Men
18-34 (405,000). Last night the novela set a series-high among Men 18-49
(582,000) and total viewers (Persons 2+) (nearly 1.9 million).
Since its March 8 premiere, "Donde Esta Elisa" has been the #1 Spanish-language
broadcast program at 10pm among Adults 18-34 on 14 out of 32 nights (44% of the
time), including Monday, Tuesday and Wednesday of this week. Last night`s
broadcast marked the 14th time that the novela has beaten Univision in this
advertiser-coveted demographic (775,000 vs. 557,000, a +39% advantage).
"Donde Esta Elisa" is also delivering strong ratings in key local markets. The
novela beat all Spanish-language competitors at 10pm this week among Adults
18-49 and Adults 18-34 in New York. In Miami, Houston and San Francisco, "Donde
Esta Elisa" beat Univision on Monday, April 19 among Adults 18-49.
Source: NTI, live+same day, 3/8/10-4/21/10.
About Telemundo:
Telemundo Communications Group ("Telemundo"), a division of NBC Universal, is a
world-class media company, leading the industry in the production and
distribution of high-quality Spanish-language content across its multiplatform
portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple
platforms include Telemundo, a Spanish-language television network featuring
original productions, theatrical motion pictures, news and first-class sports
events reaching 93% of U.S. Hispanic viewers in 210 markets through its 15
owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates;
mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching over
34.1 million U.S. TV households nationwide on digital and analog cable, and
satellite television; Telemundo Digital Media, which leverages Telemundo's
original content for distribution across digital and emerging platforms
including mobile devices and www.telemundo.com and www.holamun2.com; and
Telemundo International, the company's international distribution arm which has
positioned Telemundo as the second largest provider of Spanish-language content
worldwide by syndicating content to more than 100 countries in over 35
languages.
Telemundo
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs
michelle.alban@nbcuni.com
Copyright Business Wire 2010
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