Renesas Electronics and Immersion Collaborate to Offer an Optimum Human-Machine Experience

* Reuters is not responsible for the content in this press release.

Thu Apr 22, 2010 7:15pm EDT

High-Fidelity Haptic Feedback, Combined with Capacitive Touch and Low-Cost TFT
LCD Controllers, Enable Design Innovation for Consumer, Medical, and Building
Automation Applications
SANTA CLARA, Calif. & SAN JOSE, Calif.--(Business Wire)--
Renesas Electronics America Inc. and Immersion Corporation have collaborated to
provide a system-level solution that enables designers of consumer electronics;
white goods; and medical, building automation and office equipment to enhance
user experiences by integrating rich haptic feedback in product designs. This
new solution offers manufacturers easy procurement and a simplified way to
integrate Immersion's TouchSense technology, which provides low-cost,
high-fidelity programmable haptic feedback using a modular approach based on
Renesas Electronics` microcontrollers (MCUs). A demonstration of the solution
will be available in Renesas Electronics America`s booth (#2002) at Embedded
Systems Conference Silicon Valley at the McEnery Convention Center, San Jose,
California, April 27 to 29. 

This TouchSense solution offers an extensive library of vibro-tactile haptic
effects for touch surfaces and touch screens, enabling advanced user interfaces.
Touch screen usage models include simple button clicks, differentiated button
haptics, or haptics for scroll lists and gestures, restoring the "feel" to the
"seamless" interface. Customers using Renesas Electronics` MCUs can produce
high-fidelity haptic systems to achieve competitive advantages and win greater
revenue opportunities by offering products that are more intuitive, satisfying
and efficient. 

This simple, easy-to-integrate haptic solution is compatible with Renesas
Electronics` MCUs designed for a wide range of applications. Renesas
Electronics` leadership in the MCU market (30 percent share1) ensures quality
and reliability, and its global support minimizes risks, while Immersion`s
position as the top developer and licensor of touch-feedback technology offers
state-of-the-art haptics. Thus, the collaboration between Renesas Electronics
and Immersion brings a true world-class design solution for improving
human-machine experiences to a vast range of customers in diverse global
markets. 

"Renesas Electronics America`s desire to stay a step ahead, and its established
focus on interface technologies, makes it an ideal company to join forces with,"
said Craig Vachon, senior vice president and general manager of Immersion.
"Offering our haptics technology at the semiconductor level from a true world
player significantly simplifies integration and procurement for OEMs. This will
drive innovation and make it easier for customers to transform user experiences
by incorporating the power of touch feedback." 

"To address the market demand for better user experiences, we are combining
Renesas Electronics' advanced technologies with Immersion's haptic solutions to
enable the development of next-generation human-machine interfaces," said Ritesh
Tyagi, director of microcontroller products and solutions marketing, Consumer
and Industrial Business Unit, Renesas Electronics America. "Immersion's haptics
capability is a natural fit for Renesas Electronics' new line of
hardware-assisted capacitive-touch microcontrollers and TFT-LCD graphic
solutions, which are geared for a wide range of markets such as white goods,
medical and consumer products." 

Availability

A demonstrator of the haptic touch-feedback technology is available upon
request. More information can be obtained at
http://america.renesas.com/applications/emerging_market/human_interface/haptics/index.jsp.
A haptic-player development kit is offered by Immersion: P/N: CTS-DKIT-SSKV2.
(Visit: http://www.immersion.com) 

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a
wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world`s number one supplier of microcontrollers and a premiere supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions, and
a broad range of analog and power devices. Renesas Electronics America offers
local manufacturing in Roseville, California, and the global manufacturing
capabilities of its parent company. In the Americas, Renesas Electronics America
markets and sells industrial-type active-matrix LCD modules from NEC LCD
Technologies, Ltd., a global leader in innovative display technologies. More
information about the products offered by Renesas Electronics America can be
found at http://www.am.renesas.com. 

About Immersion Corporation

Haptic (touch) technology is the future of user experience in digital devices.
Founded in 1993, Immersion (NASDAQ: IMMR) harnesses human touch to create user
experiences that deliver a more compelling sense of the digital world. Using one
of Immersion`s adaptable high fidelity haptic systems, partners can achieve a
competitive advantage and greater revenue opportunities with products that are
more intuitive, satisfying, efficient, and safe. With Immersion technology,
world-class companies can deliver improved user experiences in products such as
widely popular video games, leading video console gaming systems, advanced
automotive driver controls, medical devices, and award-winning mobile phones.
With over 800 issued or pending patents in the U.S. and other countries,
Immersion is the leading innovator in touch-enabled user experiences that bring
the digital universe to life. Additional information is available at
http://www.immersion.com. 

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and
uncertainties, as well as assumptions that, if they never materialize or prove
incorrect, could cause the results of Immersion Corporation and its consolidated
subsidiaries to differ materially from those expressed or implied by such
forward-looking statements. 

All statements, other than the statements of historical fact, are statements
that may be deemed forward-looking statements, including, but not limited to,
the statement that customers can produce high-fidelity haptic systems to achieve
competitive advantages and win greater revenue opportunities by offering
products that are more intuitive, satisfying and efficient, the statement that
offering Immersion`s haptics technology at the semiconductor level from a true
world player significantly simplifies integration and procurement for OEMs, and
the statement that the collaboration will drive innovation and make it easier
for customers to transform user experiences by incorporating the power of touch
feedback. 

Immersion's actual results might differ materially from those stated or implied
by such forward-looking statements due to risks and uncertainties associated
with Immersion's business, which include, but are not limited to, the effects of
the current macroeconomic climate; delay in or failure to achieve commercial
demand for Immersion's products; a delay in or failure to achieve the acceptance
of force feedback as a critical user experience; unanticipated difficulties and
challenges encountered in product development efforts between Immersion and
Renesas; those risks resulting from Immersion's ongoing analysis of Immersion's
accounting method regarding revenue recognition; other accounting adjustments
that may result from review of Immersion's financial statements for the periods
in question; Immersion's ability to timely file any required amended periodic
reports reflecting any restated financial statements; the ramifications of
Immersion's potential inability to timely file required reports; potential and
actual claims and proceedings relating to such matters, including stockholder
litigation and action by the SEC or other governmental agencies; and negative
tax or other implications for Immersion resulting from the accounting
adjustments; and other factors. Many of these risks and uncertainties are beyond
the control of Immersion. 

For a more detailed discussion of these factors, and other factors that could
cause actual results to vary materially, interested parties should review the
risk factors listed in Immersion's most current Form 10-Q and Form 10-K, which
are on file with the U.S. Securities and Exchange Commission. The
forward-looking statements in this press release reflect Immersion's beliefs and
predictions as of the date of this release. Immersion disclaims any obligation
to update these forward-looking statements as a result of financial, business,
or any other developments occurring after the date of this release. 

Immersion, the Immersion logo and TouchSense are trademarks of Immersion
Corporation in the United States and other countries. All other trademarks are
the property of their respective owners. 

(1) Gartner 2009 Worldwide Semiconductor Market Share Database, March 2010
results 

(IMMR-T)

Renesas Electronics America Inc.
Denise Garibaldi, + 1 408-588-6620
denise.garibaldi@renesas.com
or
A&R Edelman, PR agency for Immersion
Reagan Crossley, + 1 650-762-2955
rcrossley@ar-edelman.com
or
The Blueshirt Group, IR agency for Immersion
Jennifer Jarman, + 1 415-217-7722
jennifer@blueshirtgroup.com

Copyright Business Wire 2010

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