CNH International Construction Equipment Unveils Its New Organization
* Reuters is not responsible for the content in this press release.
LUGANO, SWITZERLAND, Apr 22 (MARKET WIRE) --
Within the framework of Bauma, the world's largest and probably most
important trade fair for the construction industry held between the 19th
and 25th of April in Munich, Germany, CNH International Construction
Equipment announces its new organization aimed at strengthening the
construction equipment operations in Africa, the Middle East and CIS,
Asia and Oceania.
"We took the opportunity of this important show to present our latest
products and the new construction organization aimed to support the
business," said Franco Fusignani, CNH International CEO. "Over the last
months, we have been working to reinforce our dealer network and our
organizational structure in order to increase the focus on the markets
and customers. Today, we are officially disclosing the new organization
that will serve our customers' needs throughout our diverse markets."
Franco Fusignani was named CEO of CNH International Construction
operations in July 2009, in addition to his current responsibilities for
the agricultural operations for Africa, the Middle East and CIS, Asia and
Oceania markets.
Fusignani brought to his new role 40 years of experience in the Fiat
Group. He has covered positions of increasing responsibility in
industrial operations -- truck, buses and engines -- in Europe and Latin
America, in agricultural and industrial construction equipment operations
in Europe, Africa, Middle East and Asia, and as Senior Vice President for
CNH Agricultural Industrial and Product Activity coordination worldwide.
In 2007, he was appointed CEO of CNH International.
The new construction organization, developed on the basis of the
experience gained with the agricultural one, has its head office in
Switzerland and maintains two brands and two separate distribution
networks -- Case Construction Equipment and New Holland Construction --
but with a structure finalized at further improving brand value and
customer support.
Fabrizio Cepollina, VP Construction Equipment Commercial Operations,
manages the construction brands, developing their commercial presence
within CNH International markets. Before joining CNH International,
Cepollina held various positions in sales and marketing and construction
equipment commercial operations within CNH.
CNH International Construction Equipment aims to respond to the specific
needs of its customers and partners operating in highly diversified
geographical, political and economic areas. The company has structured
itself specifically for countries with a strong growth potential,
establishing new business models and creating an organization that is
lean, efficient and extremely close to the areas in which it operates.
Accordingly, it has developed hubs for each key area and focused on
markets to try to better serve its customers' needs. Hubs are based in
Turkey, Russia, Ukraine, Uzbekistan, India, China and Australia, with
offices in South Africa and Thailand. Activities related to sales,
financial services, training and after-sales are present in the hubs to
support the construction equipment businesses.
CNH's current global manufacturing footprint includes a JV between Case
Construction Equipment and L&T in India for the production of tractor
loader backhoes and compactors. In addition, since March 2010, a new
industrial JV has been operational in Russia for the manufacture of
agricultural and construction machinery.
Commercial activities are supported by a strong network coverage composed
of 59 distributors and 94 dealers for Case Construction Equipment, and 60
distributors and 87 dealers for New Holland Construction.
Through a comprehensive after sales services approach, that includes
parts availability, technical assistance, training and financial
services, CNH International is committed to effectively responding to its
partners' and customers' every business need throughout the world. This
also encompasses construction development projects, counseling activities
and collaborations with governments, international organizations and
academic institutions to assist local communities.
Fabrizio Cepollina, VP Construction Equipment Commercial Operations,
commented: "We already achieved good results by end of 2009 in
key-markets such as Australia, China and Asia Pacific area where we are
leader in the skid steer loader and the tractor loader backhoe segment.
In other areas, like Africa and the Middle East, despite market
turbulence, we regained positive trends across various product segments.
We expect to further improve our performance, along with our scope to
provide the best service to the benefit of our customers."
CNH
CNH
Global N.V. is a world leader in the agricultural and construction
equipment businesses. Supported by more than 11,600 dealers in 170
countries, CNH brings together the knowledge and heritage of its Case and
New Holland brand families with the strength and resources of its
worldwide commercial, industrial, product support and finance
organizations. CNH Global N.V., whose stock is listed at the New York
Stock Exchange (NYSE: CNH), is a majority-owned subsidiary of Fiat S.p.A.
(MI: FIA). More information about CNH and its Case and New Holland
products can be found online at www.cnh.com.
For info and photos:
CNH International Press office
E-mail: international.ce.media@cnh.com
Tel. +39 0110086346
Fax +39 0110086731
Copyright 2010, Market Wire, All rights reserved.
-0-
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.



Follow Reuters