element14 Celebrates Earth Day by Sponsoring the Power of One Solar Car as Design Engineers Work to Minimise Climate Change

LONDON--(Business Wire)--
element14,the new online technology resource and collaborative community for
electronic design engineers, in recognition of Earth Day, announces its
sponsorship of The Power of One Solar Car Project.

element14 recognises that design engineers are the key in helping to create
future technology that will prevent further damage to the Earth`s precious
resources, and The Power of One Solar Car is a prime example of how this
technology can help. element14 is a natural sponsor for this project, creating
awareness of the important role of design engineers` innovative designs to
combat climate change and protect our environment by harnessing the Earth`s
natural energy.

The Power of One (xof1 for short) project was officially created in 1999 by
Marcelo da Luz as a project for individuals from various backgrounds to come
together to promote the use of clean and sustainable energy while inspiring
others to do the same. ThePower of One team has created a dedicated blog on
element14 to share their latest developments with engineers and enthusiasts at
http://www.element-14.com/community/groups/xof1?view=blog.

element14 provides a community environment where electronic design engineers can
find unbiased technical information and tool-focused services to enhance their
design and development capabilities. With dedicated portals on alternative
energy, power management and legislation, element14 provides design engineers
with a wide variety of information to facilitate early stage design and an
environment where users can reach out to peers and industry experts to start
discussions and pose questions. A true value added benefit of element14 is the
ability for engineers to collaborate on design techniques or seek new technology
developments from experts in the field.

"element14 gives electronic design engineers from around the world the chance to
participate and share their specialist knowledge and enthusiasm on environmental
design," said Alisha Mowbray, Senior Vice-President, Marketing for element14.
"element14 was specifically created for design engineers and students looking
for the opportunity to share technical information and have access to the latest
design engineering resources as well as important info about environmental
legislation. There is no better way to bring a group of design engineers and
students together than through innovation and good design practices as seen with
The Power of One Solar Car Project."

element14 is proud to promote green designs and in the coming weeks will be
featuring the new product developed as part of Premier Farnell`s Live EDGE
competition. The design by John Noble was the winning design of the first Live
EDGE competition in 2008 and he has been working diligently to bring his
environmentally friendly designs to the market.

Editor`s Notes:

A high-resolution screenshot of element14, a fact sheet outlining element14`s
functionality and user benefits and customer testimonials detailing how
element14 is changing the face of the electronic distribution industry is
available by visiting: http://www.pinnaclecrc.com/element14/index.htm.

About element14:

element14 is a new, innovative information portal and eCommunity specifically
built for electronic design engineers. It provides product data, design tools
and technology information, whilst incorporating web 2.0 functionality to
facilitate communication, interaction, collaboration and information sharing
between colleagues around the world. Users can consult experts, discover trends,
post blogs, articles and comments in this world-wide forum.

element14 is another innovative offering from Premier Farnell plc (LSE:pfl),
FTSE 250, a leader in multi-channel distribution and specialty services for
electronic design engineers throughout Europe, the Americas and Asia Pacific. It
has a stocked range of 450,000+ products, and access to 4,000,000 more items
from 3,500 top manufacturers. The company has group sales of £804.4m and over
4,100 employees globally.

For more information about element14 visit: www.element-14.com.

element14 PR
Shannon Leano
Strategic Marketing Projects Manager
+44 (0) 20 7851 4125
sleano@premierfarnell.com
or
element14 PR
Janice Fleisher
Communications Americas
+001 (1) 773 907 5941
jfleisher@newark.com
or
Premier Farnell and Farnell
Aakriti Kaushik
PR Manager, Europe and Global
+44 (0) 113 279 0101
akaushik@premierfarnell.com
or
Pinnacle Marketing Communications, Ltd
Jonathan Roberts
Account Director
+44 (0) 20 8869 9339
j.roberts@pinnaclemarcom.com
or
element14 PR
Hui-Yun Chen
Communications APAC
+65 6380 3239
hychen@premierfarnell.com

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