Law Offices of Howard G. Smith Announces Investigation on Behalf of Shareholders of Vitacost.com, Inc.

BENSALEM, Pa.--(Business Wire)--
Law Offices of Howard G. Smith announces that it is investigating potential
claims on behalf of purchasers of the stock of Vitacost.com, Inc. ("Vitacost" or
the "Company") (NASDAQ:VITC) in connection with the Company`s initial public
offering in September 2009. Vitacost.com is an online retailer and direct
marketer of health and wellness products.

The investigation concerns possible securities violations related to the
Company`s public statements between September 24, 2009 and April 20, 2010,
regarding Vitacost`s business, operations and financial prospects. On April 20,
2010, Vitacost announced it was revising downward its revenue guidance for the
first quarter ending March 31, 2010, and full-year 2010 due to manufacturing
problems, increased sales of lower-margin products and insufficient internal
controls, among other things.

If you purchased Vitacost between September 24, 2009 and April 20, 2010, if you
have information or would like to learn more about these claims, or if you wish
to discuss these matters or have any questions concerning this announcement or
your rights or interests with respect to these matters, please contact Howard G.
Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112,
Bensalem, Pennsylvania 19020 by telephone at 215-638-4847, Toll Free at
888-638-4847, or by email to howardsmith@howardsmithlaw.com, or visit our
website at http://www.howardsmithlaw.com.

Law Offices of Howard G. Smith
Howard G. Smith, Esquire
215-638-4847
888-638-4847
howardsmith@howardsmithlaw.com
www.howardsmithlaw.com

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