Nielsen's PE owners plan IPO for the firm

NEW YORK Mon Apr 26, 2010 11:21am EDT

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NEW YORK (Reuters) - Private equity owners of Nielsen are planning an IPO for the market research company and expect to start interviewing banks, according to a source familiar with the situation.

Nielsen, the world's largest TV and consumer measurement company, was taken private in a $10 billion deal in 2006 by a group of six private equity firm -- Carlyle Group CYL.UL, Blackstone Group (BX.N), Kohlberg Kravis Roberts & Co KKR.UL, Thomas H. Lee Partners THL.UL, AlpInvest Partners and Hellman & Friedman.

They expect the offering will value the company's equity and debt at up to $21 billion, the Financial Times reported on Sunday.

The owners aim for the IPO to value Nielsen at 11 to 13 times earnings before interest, tax, depreciation and amortization, the report said.

Nielsen could not be immediately reached for comment.

(Reporting by Megan Davies; Writing by Michael Erman; Editing by Lisa Von Ahn)

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Comments (1)
djp_fl1967 wrote:
I used to work at Nielsen in Florida…they’re outsourcing every thing to India and I mean everything. Not just help desk stuff. Stuff that somebody in India doesnt have any idea of what their doing. The quality of the information shouldn’t be trusted anymore. Damn shame. Used to be a great place to work. They put a lot of good people out of work.

Apr 27, 2010 8:36pm EDT  --  Report as abuse
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