Online Ad Platform from Seo-Console.com Strives for Perfect Match Between Advertisers and Publishers

EINDHOVEN, THE NETHERLANDS, Apr 30 (MARKET WIRE) --
Editors Note: There is a photo associated with this Press Release.

The ad platform, recently opened for public by www.seo-console.com,
provides unique opportunities for online business enterprises, as well as
for owners of high-quality websites. The two primary goals of the new
platform are: (a) to enable large-scale marketing and promotion of
e-commerce websites with high efficiency and low cost and, (b) to open up
a wide monetization gateway for webmasters of trustworthy websites with a
targeted traffic.

A revolutionary marketing innovation of the platform is realized by
introduction of a new type of advertisement format, so called
Digest-Based Ads (DBA), which enable reaching two targets at one shot:
first, to obtain direct visitors from the publishing websites and,
second, improve ranking positions in the organic search results of major
search engines. This efficiency is achieved by the unique DBA' purpose
and structure.

The unique purpose of a DBA is to represent a short summary/digest of a
content of a promoted webpage/website. In a number of sentences,
comprising a DBA, an advertiser is able to transfer the business selling
point of his website in a catchy and informative way (which is not
possible with the current online ad services, since they allow short ads
only). Thereby, such DBA becomes a source of a content that website
visitors perceive not as a boring and irritating advertisement, but
rather as an integral and useful part of a webpage.

The unique structure of a DBA is comprised by a short title and
relatively long description text following the title. The title is
actually a textual link or backlink to the promoted business website. By
clicking on the title, a visitor lands on the promoted website. In such
structure, the title represents an anchor text of a link, which, if found
by a search engine, enhances the ranking of the promoted business website
in organic search results. The ranking is enhanced specifically for such
keywords, which are present in the text of the title.

Moreover, the platform enables advertisers to place Digest-Based Ads onto
publishing websites, which have the same themes/niches as the promoted
website. This makes the platform a powerful instrumentation for
context-wise ad placement, which increases direct and SEO traffic
significantly. As a result, advertisers obtain reach tooling for SEO
marketing and promotion of their online businesses.

For publishers, the platform offers a number of unique benefits as well.
Primarily, publishers increase website monetization by selling ads on its
webpages. As an addition, they obtain a catchy and, in most of the cases,
interesting content for their webpages on a long-term basis.

Seo-Console.com platform had already formed a wide high-quality network
of advertisers and publisher during its life in a private mode. From now
on, any solid online enterprise can open a free account, buy and sell ads
in the new format, since the platform is open for public access.

Seo-Console.com is a part of IVRA Holding B.V., headquartered in
Eindhoven, The Netherlands, which develops and provides B2C
online-solutions for marketing and tourism sectors.

Egor Bondarev, Marketing Director, Seo-Console.com

To view the photo associated with this press release, please visit the
following link:
http://www.marketwire.com/library/20100429-ivra0430px800.jpg.

Contacts:
Egor Bondarev
+31 647 568 928
e.bondarev@tue.nl

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