P&G dismisses Dry Max Pampers rash rumors

NEW YORK (Reuters) - Procter & Gamble Co called reports that its Dry Max Pampers cause rashes and other skin irritations "completely false."

The company said on Thursday that Pampers has been the subject of "completely false rumors fueled by social media" that its new diaper causes rashes.

The statement comes a day after the U.S. Consumer Product Safety Commission said it launched a probe into the new diapers made with a thinner, more absorbent material, which P&G has called its biggest diaper innovation in 25 years.

"These rumors are being perpetuated by a small number of parents, some of whom are unhappy that we replaced our older Cruisers and Swaddlers products while others support competitive products and the use of cloth diapers," said Pampers Vice President Jodi Allen in a statement.

She added that some of those parents "specifically sought to promote the myth that our product causes 'chemical burns.'"

The company said it has received fewer than two complaints about diaper rash for every one million diapers sold, which it said is average for its business.

(Reporting by Martinne Geller; Editing by Richard Chang)