Church`s Chicken Hires Industry Leaders to Support Company Growth and Retail Initiatives

ATLANTA--(Business Wire)--
Church`s Chicken®, the globally recognized chicken QSR chain, today announced
the hiring of several industry leaders to its executive, research and
development (R&D), marketing and quality assurance teams. These new team members
bring to Church`s a wealth of experience and knowledge in their respective
fields which will help guide the company`s strategy, commitment to quality,
guest satisfaction and continued growth and expansion around the world.

"We`ve recruited some of the best, most impressive and seasoned professionals in
the quick service industry who are sure to be an asset to our company, ensuring
that our vision is recognized and that our growth is supported," said Mel Deane,
CEO, Church`s Chicken. "We are committed to offering the best business
opportunities for our franchisees and great food and service to our guests.
Adding these talented individuals to the Church`s family is allowing us to do
just that."

Effective immediately, the new team members are as follows:

* Will Costello, executive vice president of supply chain, joins Church`s from
International Dairy Queen where he was the vice president of purchasing. At
Dairy Queen, Mr. Costello was responsible for more than 5,300 restaurants in the
U.S. and several international markets. He brings extensive experience in supply
chain management, distribution logistics and purchasing. Prior to Dairy Queen,
Costello led the purchasing and distribution function at Dynamic Hospitality in
Nashville where he was responsible for providing an uninterrupted supply of
goods and services for the Black-Eyed Pea chain and more than 100 Denny`s
restaurants.
* Kirk Waisner, vice president of research & development/quality assurance, is
responsible for new product development and menu strategy, and also oversees QA
functions. He most recently served as vice president of quality, supply chain,
and commercialization at Popeye`s Chicken and offers more than 20 years of
experience in foodservice and R&D. A graduate of the Culinary Institute of
America, Mr. Waisner has held senior R&D positions at Kraft Foods and began his
foodservice career as a chef in the fine dining segment.
* Andy Bonaparte, vice president of advertising, is directing the development
and production of all creative, including television commercials, radio
commercials, print advertising, outdoor boards, store merchandising materials
and packaging. He has built a strong career in chain restaurant advertising,
having worked at prominent New York advertising agencies Saatchi & Saatchi and
Uniworld. He joined Burger King, a former client, in 1994 and was with them for
11 years. Following his time at Burger King, Andy joined AOL as vice president
of advertising. Mr. Bonaparte has won every major creative award in the
industry, including the Cannes Lion, Effie, CLIO and One Show Interactive. In
2008, Mr. Bonaparte earned a Filmmaking Certificate at Boston University.
* Malin Benicek, senior director of quality assurance, is responsible for
ensuring suppliers produce safe products that consistently meet company
specifications, operator requirements and customer expectations. Joining
Church`s from Wayne Farms, a producer of fresh and cooked poultry where he was
director of quality assurance, food safety, and regulatory affairs, Mr. Benicek
has more than 15 years of experience as a leader in these areas. At Wayne Farms,
he was responsible for the quality assurance and food safety functions for 13
processing facilities, and gained extensive experience as a supplier for
national QSR and casual dining chains.
* Kevin Houston, senior director of research & development, will be responsible
for the development of new and improved products and platforms and brings to the
position 14 years of experience in product development. Prior to joining
Church`s, Mr. Houston was the senior director of product innovation at Burger
King. He held various positions including director of core product innovation,
director of product development - Proteins, and manager of Poultry and other
Proteins. He was also responsible for the development of TENDERCRISP and
TENDERGRILL chicken sandwiches, and BK Chicken Fries.

In 2009, Church`s was recognized as one of the Top 50 Franchises for Minorities
by the National Minority Franchising Initiative for the second consecutive year.
The company was also named among the Top 50 Franchises for Franchisee
Satisfaction by the Franchise Business Review.

ABOUT CHURCH`S CHICKEN

Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized
brand name in the Quick Service Restaurant sector and is one of the largest
quick-service chicken concepts in the World. Church's Chicken serves freshly
prepared, high quality, flavorful chicken and tenders with signature sides and
hand-made from scratch biscuits. Church`s differentiates from its competitors in
care and attention given in preparation of food, and is positioned as the value
leader in the Chicken QSR category. As of March 2010, the Church's system
consisted of more than 1,700 locations worldwide in 22 countries, with system
sales approaching $1.2 billion. For more information on Church`s Chicken, visit
www.churchs.com.

Church`s Chicken
Bonnie Warschauer, 770-350-3855
BWarschauer@churchs.com
or
m strategies inc. for Church`s Chicken
Heather Woodard, 214-741-2100
heather@mstrategiesinc.com

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