Data Presented at the American College of Sports Medicine Shows ShaToBu Helps Women Burn Calories During Everyday

BALTIMORE, MD, Jun 03 (MARKET WIRE) --
Research presented today at the American College of Sports Medicine
meeting in Baltimore shows that women burned more calories during
treadmill exercises that simulate everyday movement when they wore the
new shaper ShāToBu(TM). The data were presented by researchers who
conducted the study from the University of Virginia, one of the country's
leading exercise physiology programs. Seamless resistance band technology
in ShāToBu helps burn more calories because it makes muscles work a
little harder during natural movement, like walking or climbing stairs.

"We tested this shapewear garment under controlled scientific conditions
and showed that when women wore ShāToBu, the energy expenditure
increased significantly during walking, which translates to more calories
burned," said Arthur Weltman, Ph.D., who led the study and is director of
the graduate exercise physiology program at the University of Virginia
Curry School of Education.

Dr. Weltman's study included 15 women (mean age of nearly 40) of typical
weight and height who completed two 15-minute walking tests on a
treadmill, one with the garment and one without. Speed remained constant
at 3.0 mph (average walking speed), and the incline was increased 5
percent every five minutes from percent to 5 percent to 10 percent.
Inclines of 5-to-12 percent represent a real-world routine walking
experience. The researchers measured each participant's oxygen
expenditure during the two tests, which is directly proportional to
calories burned.

Approximately three-quarters of the women (73 percent) burned extra
calories by wearing ShāToBu. These women burned between 3-to-16
percent more calories doing the walk in ShāToBu, with the most
significant benefit seen at the 10 percent incline (p=0.04). Before
starting the study, the researchers used widely accepted sample size
estimators to determine that data from as few as 15 women could
accurately show the calorie-burning effect of ShāToBu. Based on all
of the research done to date with ShāToBu, women can typically
expect to burn up to 12 percent more calories when they wear it.

"It was important for me to scientifically prove the effects of
ShāToBu, so I approached Dr. Weltman and his team to conduct
independent studies, knowing that I would have to live with their
results, positive or negative," said Dr. Denise Perron, vice president,
research & development, Mayfair Tech, Inc., who is a chiropractor and the
creator of ShāToBu. "We were pleased with the findings, which
suggest that ShāToBu can provide women with another strategy to burn
calories and live a healthier lifestyle overall."

About ShāToBu - The Workout You Wear(TM)

Introduced in February 2010, ShāToBu is a revolutionary new kind of
shaper that effortlessly shapes, tones muscles and burns more calories as
women go about their daily routine. Scientifically developed by
chiropractor Dr. Denise Perron, the seamless resistance bands in
ShāToBu are designed to make muscles work a little harder during
natural movement to help burn more calories. With benefits that extend
beyond ordinary shapers, ShāToBu not only gives an instantly sleeker
silhouette, but women can also see and feel a difference in their bodies
with regular use over time. ShāToBu works best when worn during
activities of daily living and is not meant to be used during vigorous
exercise. Women can buy ShāToBu online at www.shatobu.com and select
retailers.

About Mayfair Tech, Inc. and Doris Hosiery Mills, Ltd.

ShāToBu is marketed by Mayfair Tech, Inc., an affiliate of Doris
Hosiery Mills, Ltd., a leading North American hosiery manufacturer.

Contact:
Alyssa Albert
Marina Maher Communications
212-485-6811
aalbert@mahercomm.com

Copyright 2010, Market Wire, All rights reserved.

-0-