Data Presented at the American College of Sports Medicine Shows ShaToBu Helps Women Burn Calories During Everyday
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BALTIMORE, MD, Jun 03 (MARKET WIRE) -- Research presented today at the American College of Sports Medicine meeting in Baltimore shows that women burned more calories during treadmill exercises that simulate everyday movement when they wore the new shaper ShāToBu(TM). The data were presented by researchers who conducted the study from the University of Virginia, one of the country's leading exercise physiology programs. Seamless resistance band technology in ShāToBu helps burn more calories because it makes muscles work a little harder during natural movement, like walking or climbing stairs. "We tested this shapewear garment under controlled scientific conditions and showed that when women wore ShāToBu, the energy expenditure increased significantly during walking, which translates to more calories burned," said Arthur Weltman, Ph.D., who led the study and is director of the graduate exercise physiology program at the University of Virginia Curry School of Education. Dr. Weltman's study included 15 women (mean age of nearly 40) of typical weight and height who completed two 15-minute walking tests on a treadmill, one with the garment and one without. Speed remained constant at 3.0 mph (average walking speed), and the incline was increased 5 percent every five minutes from percent to 5 percent to 10 percent. Inclines of 5-to-12 percent represent a real-world routine walking experience. The researchers measured each participant's oxygen expenditure during the two tests, which is directly proportional to calories burned. Approximately three-quarters of the women (73 percent) burned extra calories by wearing ShāToBu. These women burned between 3-to-16 percent more calories doing the walk in ShāToBu, with the most significant benefit seen at the 10 percent incline (p=0.04). Before starting the study, the researchers used widely accepted sample size estimators to determine that data from as few as 15 women could accurately show the calorie-burning effect of ShāToBu. Based on all of the research done to date with ShāToBu, women can typically expect to burn up to 12 percent more calories when they wear it. "It was important for me to scientifically prove the effects of ShāToBu, so I approached Dr. Weltman and his team to conduct independent studies, knowing that I would have to live with their results, positive or negative," said Dr. Denise Perron, vice president, research & development, Mayfair Tech, Inc., who is a chiropractor and the creator of ShāToBu. "We were pleased with the findings, which suggest that ShāToBu can provide women with another strategy to burn calories and live a healthier lifestyle overall." About ShāToBu - The Workout You Wear(TM) Introduced in February 2010, ShāToBu is a revolutionary new kind of shaper that effortlessly shapes, tones muscles and burns more calories as women go about their daily routine. Scientifically developed by chiropractor Dr. Denise Perron, the seamless resistance bands in ShāToBu are designed to make muscles work a little harder during natural movement to help burn more calories. With benefits that extend beyond ordinary shapers, ShāToBu not only gives an instantly sleeker silhouette, but women can also see and feel a difference in their bodies with regular use over time. ShāToBu works best when worn during activities of daily living and is not meant to be used during vigorous exercise. Women can buy ShāToBu online at www.shatobu.com and select retailers. About Mayfair Tech, Inc. and Doris Hosiery Mills, Ltd. ShāToBu is marketed by Mayfair Tech, Inc., an affiliate of Doris Hosiery Mills, Ltd., a leading North American hosiery manufacturer. Contact: Alyssa Albert Marina Maher Communications 212-485-6811 email@example.com Copyright 2010, Market Wire, All rights reserved. -0-