Tobacco companies contest NY anti-smoking signs

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A man smokes outside the Taipei railway station January 13, 2010. REUTERS/Pichi Chuang

A man smokes outside the Taipei railway station January 13, 2010.

Credit: Reuters/Pichi Chuang

NEW YORK | Thu Jun 3, 2010 5:35pm EDT

NEW YORK (Reuters) - New York City anti-smoking signs depicting a decaying tooth, diseased lungs and a damaged brain violate cigarette vendors' free speech and should be removed, tobacco companies and retailers said in a lawsuit.

Philip Morris USA, Lorillard Tobacco Company, and R.J. Reynolds Tobacco Co., plus two major retail trade groups and two convenience stores, alleged in the Manhattan federal court lawsuit that the signs violate the sellers' rights by imposing the signs on them.

"The government may not force private parties to carry messages beyond purely uncontroversial factual statements that are designed to prevent consumer deception," said the lawsuit, filed on Wednesday and made available to reporters on Thursday.

The three different signs, developed by the city's Health Department and required as of last December, graphically depict the harmful effects smoking can have on the body. They bear messages such as "smoking causes tooth decay" and list the number of a city helpline for assistance on how to quit.

"The signs ... do not describe the risks of smoking in purely factual terms. Instead, the signs force tobacco manufacturers and retailers to communicate vivid images at the point of sale," the suit said.

New York cigarette sellers face a $2,000 fine if they fail to display at least one warning sign at the cash register or next to the cigarettes. No other U.S. city has adopted similar measures, city Health Department officials said.

City agencies, however, said the anti-smoking campaign was necessary and Mayor Michael Bloomberg has made a smoke-free New York one of his major priorities, having banned smoking in bars and restaurants.

"We are confident that the health code provisions being challenged will withstand legal scrutiny," said New York City Law Department spokeswoman Elizabeth Thomas.

"By trying to suppress this educational campaign, the tobacco industry is signaling its desire to keep kids in the dark," a statement by the city's Health Department said.

The lawsuit also alleged federal anti-smoking rules prevent local governments from interfering with cigarette advertising.

(Reporting by Basil Katz; editing by Anthony Boadle)

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Comments (61)
muse4you wrote:
Sadly the want for smoking is not derived from the pros and cons of it’s effects. It is not based off the health implications. How can we expect people to want to quit smoking or not smoke when in our daily lives we have the desire for something which smoking gives us, escape. Something to focus on, something to keep track of, something to feel you need. Something that every time you do you remember why you started. You remember who you were with. So, instead of trying to get rid of the desire for smoking, we should get rid of the desire to want to escape. We should get rid of the desire to feel in control and have a crutch at the same time. Smoking is backwards and it always will be. If you are a smoker you know it’s bad, but you continue to do it. But that doesn’t mean you have to do some of the nasty stuff like chew, you choose to buy a pack of cigs. So, why not choose to get something different? There is one thing a lot of anti smoking advocates need to realize. If one day cigarettes were taken away never to be seen again, there would be hysteria. Do you not think that if the factories closed down, there would be smokers outside protesting to get it back up? There is always two sides to the story. So, instead of thinking the smokers are weak, and lying to yourself because you can physically see what it is that is “wrong” with them while you know you have your faults, you should look into different means of fulfilling this desire that leads to smoking. But, hopefully you realize that this desire cannot be fulfilled by any law or official statement.

Jun 03, 2010 5:58pm EDT  --  Report as abuse
deltasigpb wrote:
What is really sad is the invasion of the government on our personal preference and personal rights. Did anyone consider the bar owners feelings when this law was passed. Did anyone consider the implications with passing such a law. A law against cigarettes based on health reasons is the levy’s of Mississippi. So you don’t like smoking and you are concerned about your health because of the person standing next to you. Well then what happens when it is something you do like. How is this for an example:
We pass a law that stops restaurants from serving over weight people, steak. How is this the same thing, well let me tell you how I can argue that point. Lets say a restaurant gave a steak to an over weight person and as the person was driving home, they had a heart attack. Well then you could be killed and have nothing to do with the over weight person. Sound funny, but it is laws like NY’s that could allow stupid laws, like the one I mention, happen. FYI.. the second hand smoking studies that keep being used for these laws are from the 60’s and was a controlled experiment where they pumped ciagrette smoke into a box that contained a rat and waited until the rat died. Then did the math. Well I have to say, what a STUPID experiment. They could have pumped exhaust from cars into that box and killed the rat faster. Are we making laws against car exhaust? To a point we do, but not to the extent that the cigarettes have been attacked. Here is another example that could happen with this type of logic. Laws against baby strollers. Yup, think about my example with the car exhaust. Where is a muffler on a car? How high off the ground is that muffler? How high is your baby’s head off the ground in a stroller? Are we to ban mufflers on cars, because Baby’s could inhaled the fumes when the mother is waiting on a corner to walk across the street. Think I am crazy? Ever walk in NYC or any metropolitan and see a truck, bus, or car spit out a ton of black smoke from their muffler? So with the cigarette logic, your baby is being exposed to something way worse then cigarettes. Want to argue that, then take a hit from a cigarette and put your lips to a muffler and see which one hurts more.. I know that my points are to the extremes but I need everyone to consider the implications of passing laws like NY’s cigarette law.

Jun 03, 2010 6:43pm EDT  --  Report as abuse
waraji wrote:
MUSE4YOU makes MANY excellent points looking into “WHY” people smoke. I would like to see more of this. THIS is where we will find understanding, ANSWERS and change.

MUSE4YOU:

“So, instead of thinking the smokers are weak,
and lying to yourself because you can physically see what it is that is “wrong” with them
while YOU know you have your own faults,~

~you should look into different means of fulfilling this desire that leads to smoking.”

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

100% of those who don’t smoke (and yet judge smokers) have their own nasty habit/vices them-self.

Many smokers are gentle folk who would love to see you free of your habits/vices too.

Most smokers don’t want to smoke, YET are not waiting for you to outlaw smoking as a misguided and incomplete solution.

I smoke in solitude, outdoors, always aware of the wind direction.

I don not believe in smokers rights, but I do believe that those who are making progress in quitting should be allowed to do so in peace.

Jun 03, 2010 6:48pm EDT  --  Report as abuse
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