Zynga Goes West with FrontierVille Launch

Wed Jun 9, 2010 11:00am EDT

* Reuters is not responsible for the content in this press release.


FrontierVille Invites Users to Tame the Wilderness, Grow a Family, and Build a
Thriving Frontier Town
SAN FRANCISCO--(Business Wire)--
Zynga today announced the launch of FrontierVille, a wild west-themed social
game that allows users to tame the wilderness, grow a family, and build a
thriving frontier town. The debut of FrontierVille comes on the heels of the
recently launched Treasure Isle that quickly became the fastest growing Facebook
application of all time and one of Zynga's most popular games with 25 million
daily active users. FrontierVille launches on Facebook today at

FrontierVille introduces a new western theme to the Zynga family and leads a new
generation of social games by introducing new features including multiple
avatars on a single screen under one player`s control. For the first time, Zynga
is introducing virtual families, allowing players to customize a spouse and
raise a virtual family. Additionally, FrontierVille, the first game from the
Zynga East studios, is a "living world," where players contend with wildlife
encounters, varying weather, and vegetation growth. 

"FrontierVille gives users creative new ways to connect with people around the
world while bringing out the pioneering spirit in all of us," said Brian
Reynolds, Zynga`s chief game designer who led the development of FrontierVille.
"FrontierVille is Oregon Trail meets Little House on the Prairie meets

Beginning with a covered wagon and a plot of land, FrontierVille players are
challenged to tame the wilderness, explore the wild West and establish a
homestead with friends and family. FrontierVille game features include:

 Family            Raise your own fantasy frontier family. Customize your make-believe spouse, and watch your little kiddies grow up. You can always change your own pioneer avatar, and you can move all the members of your family around for work and adventures.                                                                                 
 Crops             After you`ve cleared enough land, it`s time to plant some crops and trees. Buy seeds and trees in the marketplace. Be careful to not let your crops wither as they become worthless, but don`t worry, your neighbors can always revive your crops if they wither. Harvested crops yield extra coin, food, and experience points.  
 Varmints          The wilderness is filled with dangerous vermin. Snakes, groundhogs, and bears lurk behind trees, rocks, and tall grass. You`ll have to attack or chase these varmints off your homestead.                                                                                                                                         
 Neighbors         Add friends as your neighbors to help you chop trees and build your log cabin. You can also hire your neighbors to get work done quickly.                                                                                                                                                                                         
 Reputation        Being a good neighbor to your fellow pioneers earns you hearts. As you gain more hearts, or points, your reputation level increases. A good reputation makes you more useful to friends to hire you.                                                                                                                              

Today`s FrontierVille game launch along with Zynga's recently announced
partnerships with Facebook and Yahoo! continues to extend the company's
footprint worldwide, creating more opportunities for Zynga to connect the world
through games. Recent acquisitions of XPD Media and Challenge Games established
new Zynga game studios in Beijing and Austin. 

For game assets and additional information please contact press@zynga.com. 

About Zynga

Zynga has over 230 million monthly active users playing its games. These games
include FarmVille, Treasure Isle, Zynga Poker, Mafia Wars, YoVille, Café World,
FishVille and PetVille. Zynga games are available on Facebook, MySpace, Yahoo!
and the iPhone. Through Zynga.org, Zynga players raised over $3 million for
world social causes.Zynga is headquartered in Potrero Hill in San Francisco. For
more information, visit www.zynga.com or www.zynga.org.

Lisa Chan, 415-706-1834

Copyright Business Wire 2010