Kelly-Moore Paints Unveils New Collection Top Color Picks to Enliven 10 Classic Neutrals

Wed Jun 9, 2010 1:15pm EDT

* Reuters is not responsible for the content in this press release.

  SAN CARLOS, CA, Jun 09 (MARKET WIRE) -- 
There's no denying it, for years, neutrals -- the whites and beiges that
often dominate home decor -- have been a safe choice for consumers
especially during economic downturns. But as the current recovery begins,
we're seeing what Mary Lawlor, color stylist for Kelly-Moore Paints,
calls "frugal fatigue" -- a sentiment that, in the world of paint,
consumers are ready to spend and take risks with color. Adding even a
small touch of fresh new color into our home is guaranteed to nurture our
souls without costing a fortune -- it appears we're in a "color recovery."

    Kelly-Moore Paint Company, Inc., a leader and innovator of
waterborne-coating technology and the first major paint company to offer
recycled paints, introduces its Top Color Picks to Enliven 10 Classic
Neutrals Collection. Lawlor has identified 10 of Kelly-Moore's most
popular classic neutrals and pairs them in exciting combinations using 12
of today's hot new trend colors. For those feeling creative, the
pairings, of course, are endless, but for those wanting vetted choices
and more professional input, Lawlor has done all the hard work. Each
color combination conveys a different look and feel.

    Lawlor sees this return to fresher, more vibrant colors in home decor and
the marketplace as an emerging trend. "Color is coming back but in a
completely new way which is exciting," she explains. "In this collection,
we have effectively captured the desire for brighter, livelier colors.
Our pairings offer inspiration and direction on how to enhance the color
undertones of our neutrals while giving them a contemporary feel that
adds new spice and character. The majority of us are content with using a
safe neutral, but even the choice of neutrals can be overwhelming. Our
goal was to simplify these choices for our customers." 

    Kelly-Moore's 10 Classic Neutrals and colors can be paired together to
accent a wall or with home decor items. Below are just a few of the many
possibilities: 


1.  Wise Owl - Wise Owl is a rich neutral with a reddish undertone that
    looks great with wood or stone flooring. It works well with the warmer
    colors like Drive-In Cherry and Persimmon. It's a great traditional look
    teamed with Luxe and a sophisticated look when paired with Cast in
    Stone. 
2.  Spanish Sand - This is a dramatic neutral that blends depth and color --
    a rich warm neutral with reddish undertones. Spanish Sand is softened
    when used in combination with Pools of Blue and French Sonnet. It adds
    balance when used with an edgier combination of Arizona Turquoise, Cedar
    Lake and Bistro Brown. It's a great complement to today's dark warm
    cabinetry and flooring. 
3.  Star of the Garden - This neutral has it all -- not too light or too
    dark, too warm or too cool, it's the perfect complement to all of
    today's most fashionable colors. Star of the Garden teams well with the
    wide variety of today's wood tones and decor finishes found in many
    homes. 
4.  Navajo White - While this classic neutral has been a trusted favorite by
    many for years, it enjoys a newfound place near the top of our list. A
    lighter neutral by today's standards, dressed up with a Swiss Coffee
    trim it offers softness and just enough contrast to create a soothing
    backdrop for today's colorful home decor items. It combines nicely with
    Pools of Blue or Grigitta. Use it with Cast in Stone for a contemporary
    look. 
5.  Earth Stone - A versatile warm grey, this neutral is a good choice for a
    modern, contemporary look. It will cool down when paired with today's
    fashionable West Warwick and Persimmon, and warms up with Cedar Lake,
    Grigitta and Arizona Turquoise. 
6.  Brittany Beige - This mid-toned neutral with reddish undertones works
    great with most warm colors in the palette like Bistro Brown and
    Balsamic. Brittany Beige evokes a feeling of tradition and teams
    especially well with Luxe and Cast in Stone. 
7.  Pale Portabella - Neutrals with yellow undertones have become very
    popular in the past few years, as they offer a freshness that works with
    all of today's home decor items. Pair it with Drive-In Cherry and Pools
    of Blue to give your home a fun and lively look. 
8.  Bone - A traditional neutral with a cool quality when paired with blues,
    purples and grays, its warmth is discovered when paired with reds,
    oranges and yellows. It's a great supporting color for all of today's
    fashionable forecast colors. 
9.  Aged Parchment - Another popular yellow-undertoned neutral, this color
    maintains a freshness that livens up dark or dreary spaces -- the
    perfect color if you have a vision of a cheerful home. Modern and sassy
    when used with Grigitta and Persimmon. 
10. Tropical Straw - Another winning neutral with yellow undertones, this
    sophisticated color adds warmth and tradition to a home. Tropical Straw
    delivers a taste of yellow while remaining calm and sophisticated. While
    it works well with all colors in the palette, it looks especially nice
    with Cast in Stone and Cedar Lake. 

    
BONUS COLOR: Swiss Coffee is the company's top-selling trim color and
adds architectural style to the interior or exterior of any home. 

    The Top Color Picks to Enliven 10 Classic Neutrals color collection can
be previewed at the Kelly-Moore Paints website (www.kellymoore.com) by
selecting the Color Tool tab, the company's Facebook page or at any of
Kelly-Moore's 163 stores, where Kelly-Moore owners are pleased to assist. 

    For questions related to color, paint selection or application, VOCs, or
any other paint related query, Kelly-Moore's painters (pros or DIY
consumers) can call 1-888-MR-PAINT, email colorsamples@kellymoore.com or
mrpaint@kellymoore.com, visit www.kellymoore.com or any of Kelly-Moore's
nearest stores, where each Kelly-Moore employee-owner is committed to
offering exceptional customer service. 

    About Kelly-Moore Paint Company, Inc.
 Headquartered in San Carlos,
Calif., Kelly-Moore is one of the largest employee-owned paint companies
in the United States, where each employee-owner is committed to offering
exceptional customer service. When you call or visit a Kelly-Moore store
you are speaking with an owner. A leader and innovator of
waterborne-coating technology, Kelly-Moore was the first major paint
company to offer recycled paints, along with the largest selection of
stock colors. Kelly-Moore is one of the few companies to continue to
offer stock colors for superior color consistency. Trusted and preferred
by professionals since 1946 as the "Painter's Paint Store" for its high
quality, performance and consistency, Kelly-Moore's paints are safe and
easy to use for everyone. The company's environmentally friendly paint
factory in San Carlos, Calif. is the recipient of four widely recognized
and among the most stringent environmental awards. Kelly-Moore is
dedicated to giving back to the communities it serves. This ethos is
reflected in its corporate giving program and its numerous
industry-leading green business accolades.

    
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1278841

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1278845

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1278848


Media Contact:
Ruchika Jain
Adam Landres-Schnur
Graham & Associates
(415) 986-7212
kelly-moorepaint@graham-associates.com
www.kellymoore.com 

Copyright 2010, Market Wire, All rights reserved.

-0-