Research and Markets: Following A Reorganization In 2006, Helly Hansen's Financial Performance Has Greatly Improved and This Has Given the Company's Management Cause for Optimism
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DUBLIN--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/3c5afc/profile_of_helly_h) has announced the addition of Textiles Intelligence's new company profile "Profile of Helly Hansen" to their offering. Norway-based Helly Hansen, a long-established name in the performance apparel industry is the pioneer of the 3-layer clothing system which has set a reliable standard for dressing in foul weather conditions. Since its foundation by a Norwegian sea captain in 1877, the company has been transformed from a family run business producing hand sewn oilskin jackets into a global supplier of high-tech apparel for outdoor sports, workwear and survival gear. The founder had a talent for innovation and attention to detail and this remains in clear evidence in the company today as it continues to exploit new fabric technologies and bring innovative products to the outdoor, workwear and survival gear markets. Following a reorganisation in 2006, Helly Hansens financial performance has greatly improved and this has given the company's management cause for optimism. Although there is some uncertainty about the ownership of the company, currently in the hands of a private equity firm, Helly Hansen has put ambitious plans for expansion in place. These plans are centered on securing long-term growth through new store openings, stronger penetration in key markets, expansion in Asian markets and increasing the size of its highly successful workwear business. Key Topics Covered: * SUMMARY * INTRODUCTION * COMPANY DEVELOPMENT * PRODUCTS * Outerwear for sports and leisure * Workwear * Survival gear * PRODUCT TECHNOLOGY * PRODUCT SOURCING * ENVIRONMENTAL POLICY * Sustainability initiatives * Ekolab * Keep Our Water Blue in Japan * SALES AND MARKETING * FINANCIAL PERFORMANCE * CONCLUSION * List of tables * Table 1: Helly Hansen: product portfolio * Table 2: Helly Hansen: number of suppliers by country, 2009 * List of figures * Figure 1: Insulating jacket * Figure 2: Waterproof jacket * Figure 3: Workwear vest * Figure 4: Survival suit For more information visit http://www.researchandmarkets.com/research/3c5afc/profile_of_helly_h Research and Markets Laura Wood, Senior Manager, email@example.com U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 Copyright Business Wire 2010
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