Research and Markets: Following A Reorganization In 2006, Helly Hansen's Financial Performance Has Greatly Improved and This Has Given the Company's Management Cause for Optimism

Wed Jul 14, 2010 2:30pm EDT

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DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/3c5afc/profile_of_helly_h) has
announced the addition of Textiles Intelligence's new company profile "Profile
of Helly Hansen" to their offering. 

Norway-based Helly Hansen, a long-established name in the performance apparel
industry is the pioneer of the 3-layer clothing system which has set a reliable
standard for dressing in foul weather conditions. 

Since its foundation by a Norwegian sea captain in 1877, the company has been
transformed from a family run business producing hand sewn oilskin jackets into
a global supplier of high-tech apparel for outdoor sports, workwear and survival
gear. 

The founder had a talent for innovation and attention to detail and this remains
in clear evidence in the company today as it continues to exploit new fabric
technologies and bring innovative products to the outdoor, workwear and survival
gear markets. 

Following a reorganisation in 2006, Helly Hansens financial performance has
greatly improved and this has given the company's management cause for optimism.
Although there is some uncertainty about the ownership of the company, currently
in the hands of a private equity firm, Helly Hansen has put ambitious plans for
expansion in place. These plans are centered on securing long-term growth
through new store openings, stronger penetration in key markets, expansion in
Asian markets and increasing the size of its highly successful workwear
business. 

Key Topics Covered:

* SUMMARY 
* INTRODUCTION 
* COMPANY DEVELOPMENT 
* PRODUCTS 
* Outerwear for sports and leisure 
* Workwear 
* Survival gear 
* PRODUCT TECHNOLOGY 
* PRODUCT SOURCING 
* ENVIRONMENTAL POLICY 
* Sustainability initiatives 
* Ekolab 
* Keep Our Water Blue in Japan 
* SALES AND MARKETING 
* FINANCIAL PERFORMANCE 
* CONCLUSION 
* List of tables 
* Table 1: Helly Hansen: product portfolio 
* Table 2: Helly Hansen: number of suppliers by country, 2009 
* List of figures 
* Figure 1: Insulating jacket 
* Figure 2: Waterproof jacket 
* Figure 3: Workwear vest 
* Figure 4: Survival suit

For more information visit
http://www.researchandmarkets.com/research/3c5afc/profile_of_helly_h

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716 

Copyright Business Wire 2010

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