Still plenty of demand for iPad: survey

CHICAGO Thu Jul 15, 2010 4:00pm EDT

A customer hold the new iPad tablet computer at its UK launch at an Apple store in central London May 28, 2010. REUTERS/Luke MacGregor

A customer hold the new iPad tablet computer at its UK launch at an Apple store in central London May 28, 2010.

Credit: Reuters/Luke MacGregor

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CHICAGO (Reuters) - Apple Inc has already sold more than three million of its iPad tablet computers in just over three months, but there is still more demand out there, a new survey showed on Thursday.

While 8.4 percent of the 1,000 people surveyed by America's Research Group said they had already bought an iPad, another 6.1 percent said they planned to buy the device.

The fact that the number of people planning to buy is more than 70 percent of those who have already bought is a good sign for a device that sells for at least $499, said Britt Beemer, America's Research Group founder. "That shows incredible demand for the product."

The iPad is already selling faster than analysts expected. In June, after the device hit three million sales, Kaufman Bros analyst Shaw Wu said he expected the company to sell 9.7 million in 2010.

The iPad question was among several Beemer asked consumers as part of a wider survey commissioned by Reuters.

In other questions, 55.3 percent of those with children at home said they do not pay them an allowance. That number is low and shows a continuing decline from previous decades, Beemer said. In the 1970s, the number would have been about 80 percent and in the 1980s it was about 70 percent, Beemer said.

At the same time, most parents do not expect their children to have to spend money on back-to-school items.

Of those with children, nearly 85 percent said they do not ask their kids to spend their own money on back-to-school purchases. In comparison, in the 1990s, 38 percent of children spent some of their own money, Beemer said.

(Reporting by Brad Dorfman; editing by Andre Grenon)

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Comments (3)
sighber wrote:
I own an iPOD and and iPAD, I love the iPOD but the iPAD is nothing special to me. My wife uses the iPAD for reading. Since it is backlit it works well for her impaired vision. If I were to buy another tablet computer, I would want something that lets me use it the way I use my Windows computers. I want a USB port, the ability to print, to create new folders, to move my files back and forth without having itunes convert them to a proprietary format. All the things I want, the iPAD lacks and because it lacks them it is nearly useless for anything other than enteratainment. Considering that I spent more than $1,000 on the iPAD and accessories to find out it is nothing more than a toy, is disppointing to say the least. I certainly hope for a more useful device in the near future but I will think twice about buying anything more than an iPOD from Apple.

Jul 15, 2010 11:03pm EDT  --  Report as abuse
@sighber – have you tried “dropbox” for transfering files, and organizing them into folders? what sort of devices would you want to connect via USB that you can’t connect via the dock connector? google for it, and it probably exists. for example, printing from your ipad is possible.

Jul 16, 2010 2:57am EDT  --  Report as abuse
I live my iPad and find it hard to believe anybody spent a thousand bucks on one without realizing it lacked a USB port. I use Dropbox and iAnnotate to work with pdf files, and love it.

Jul 18, 2010 3:47pm EDT  --  Report as abuse
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