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Playboy launches new "safe-for-work" website

1 of 2. The homepage of Playboy's new non-nude website www.TheSmokingJacket.com.

Credit: Reuters/Playboy

By Zorianna Kit

LOS ANGELES | Tue Jul 20, 2010 3:16pm EDT

LOS ANGELES (Reuters) - Playboy on Tuesday launched a new, non-nude website that it described as being safe-for-work and a "satirical antidote to the drudgery of the work day."

Produced specifically for the Internet, www.TheSmokingJacket.com contains posts and viral content in categories such as Girls, Entertainment, Sex, Videos and Lifestyle.

It also provides links to other videos around the web as well photos from the Playboy archives.

"The smoking jacket isn't just something I like to wear around the mansion," Playboy's iconic founder Hugh Hefner, 84, says in a video posted on the site. "It's Playboy's safe for work website. Next to the mansion, it's the best hangout on the planet."

Playboy's traditional magazine business has been hard hit by declining circulation and advertising revenue as people turn to free pornography on the Internet.

On Tuesday, the new site had posts such as "How to Get Laid at Work," and "How to Hang Out with Porn Chicks".

Photos include a spread of Playmate Kimberly Phillips in lingerie and a smoking jacket. From the archives, there's the 1983 Playmate Playoffs featuring bikini-clad women with classic Farrah Fawcett-styled hair competing in water-soaked events.

The Playboy.com web site, which contains nudity and longer lifestyle articles, has 6 million unique monthly visitors to its site, Playboy said.

(Editing by Jill Serjeant)
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Comments (6)
Urada wrote:
I must be from the “old school”. I thought I went to work to actually work. Reading Playboy at work. Who the hell thought that up?

Jul 20, 2010 3:11pm EDT  --  Report as abuse
iflydaplanes wrote:
“How to Get Laid at Work”…Every human resources department everywhere just got a sudden feeling they might need to freshen up on how to handle sexual harrassment complaints.

Jul 20, 2010 3:36pm EDT  --  Report as abuse
Cali099 wrote:
It’s a bit sad to see an empire such as Playboy go down so badly. They were great in the days when people ordered magazine subscriptions, but they just don’t know how to adapt to changing times. They really are out of touch with sexual harassment laws in the workplace if they think this is safe to be looking at at work.

Playboys golden era has long passed, please stop kicking a dead horse Heff and sell your company to Hustler!

Jul 20, 2010 3:39pm EDT  --  Report as abuse
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