CORRECTED - UPDATE 1-Rite Aid same-store sales keep sliding in July

(Corrects name in headline)

* July same store sales down 1.1 percent

* Prescriptions filled at comp stores down 1.5 pct

* Overall drugstore sales down 2.2 pct to $1.89 billion

* 14th straight month of same store sales decline

NEW YORK, July 29 (Reuters) - Drugstore chain Rite Aid Corp (RAD.N) reported on Thursday its 14th consecutive decline in monthly sales at stores open at least a year, as business continued to be hit by the introduction of new generic drugs and fewer prescriptions were filled.

Rite Aid, based in Camp Hill, Pennsylvania, said that sales in the four weeks ended July 24 at stores open at least a year, or same-store sales, fell 1.1 percent.

Front end same-store sales, including items such as toiletries, cleaning products and stationery, dipped 0.5 percent during the period.

Pharmacy same-store sales fell 1.4 percent as the introduction of new generic drugs, which are typically less expensive than brand name drugs, hurt sales by about 1.97 percentage points.

Prescriptions, which made up more than two-thirds of drugstore sales, were down 1.5 percent.

Total drugstore sales for the four-week period fell 2.2 percent from a year earlier to $1.89 billion.

Drugstore chain operators such as Rite Aid, CVS Caremark Corp (CVS.N) and Walgreen Co (WAG.N) have been all been hurt by consumers pulling back on discretionary spending.

CVS Caremark on Wednesday lowered its 2010 same-store sales outlook and now expects same-store sales to increase 2 percent to 3.5 percent, as consumers have been hard hit by the recession and have paid fewer visits to their doctor. [ID:nN28152157] (Reporting by Phil Wahba, editing by Gerald E. McCormick)