Discovery's Shark Week gets strong start

LOS ANGELES (Hollywood Reporter) - The first three nights of Discovery Channel's Shark Week are tracking as the most-watched outing of the annual event in three years.

From Sunday through Tuesday, Shark Week is averaging 2.6 million viewers per night -- up a steep 24% from the first few nights of 2009.

Sunday's "Ultimate Air Jaws" started the week off strongly with 3.5 million viewers, followed by Monday's considerably less popular "Shark Attack Survival Guide" (1.8 million), and then perking up a bit with "Sharkbite Beach" (2.3 million).