adidas AG: The Mexican Football Federation (FEMEXFUT) and adidas announce the extension of their successful partnership until 2018

Tue Aug 10, 2010 11:30am EDT

* Reuters is not responsible for the content in this press release.

adidas AG / The Mexican Football Federation (FEMEXFUT) and adidas announce the extension
of their successful partnership until 2018 processed and transmitted by Hugin AS. The
issuer is solely responsible for the content of this announcement.

Mexico City/Herzogenaurach, August 10th, 2010 - The Mexican Football Federation
(FEMEXFUT) and adidas are proud to announce the extension of their successful
partnership until the year 2018. This extension agreement comes as a result of the great
relationship between both parties and a successful co-operation - both on and off the
field. The jersey of the Mexican Football Federation was the best-selling adidas jersey
of the 2010 FIFA World Cup South AfricaTM with more than 1 million pieces sold. 

"The extension of our partnership deal with the Mexican Football Federation confirms our
commitment to long-term and successful partnerships. This is a great alliance between a
team full of young stars with a bright future and the leading football brand in the
world. We at adidas are already very much looking forward to shaping the future of
football together with Mexico and preparing jointly for the next FIFA World CupsTM",
commented Herbert Hainer, CEO of adidas Group.  

"We feel honoured to have adidas as our official partner. We enjoy a fantastic
partnership and our alliance has proven to be an extraordinary support for our teams,
our federation and football in Mexico," said Justino Compean, FEMEXFUT's President.

adidas is Official Sponsor, Supplier and Licensee of the FIFA World CupTM. adidas thus
provides the Official Match Ball and supplies the equipment for all officials, referees,
volunteers and ball kids.In the recent World Cup in South Africa, adidas equipped more
than 200 players and 12 teams:the World Champions Spain, host nation South Africa,
Mexico, Argentina, Paraguay, Japan, Nigeria, Germany, France, Slovakia, Denmark and
Greece. In addition, adidas is Official Partner of the European Football Union UEFA and
the Confederation of African Football CAF.adidas is also Official Supplier to Major
League Soccer (USA) and the UEFA Champions League.Moreover, adidas is Official Supplier
to prominent football clubs including AC Milan, Chelsea FC, FC Bayern München, Liverpool
FC, Olympique Marseille and Real Madrid.Additionally, stars such as Michael Ballack,
David Beckham, Diego Forlán, Kaká, Lionel Messi, Arjen Robben, Bastian Schweinsteiger
and David Villa represent their respective clubs wearing state-of-the-art adidas
football equipment.



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Chief Corporate Communication Officer                      Vice President Investor
Tel.: +49 (0) 9132 84-3830                                        Tel.: +49 (0) 9132


Katja Schreiber                                                        Johannes Fink
Senior Corporate PR Manager                                   Junior Investor Relations
Tel.: +49 (0) 9132 84-3810                                        Tel.: +49 (0) 9132



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Attachment: Press release FEMEXFUT

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