Unity Technologies' Quarter of a Million Dollar Plus Education Giveaway News

SAN FRANCISCO, CA, Sep 01 (MARKET WIRE) --
Unity Technologies, provider of the Unity development platform for highly
interactive 3D content on the web, iPhone, iPad, PC, Mac, Android,
Wii(TM), Xbox 360 and PlayStation(R)3, today announced that it is
extending the deadline to its Mobile Generation Education Project to
September 30, 2010 due to the overwhelming interest it has received to
date. The project, designed to help educators develop game programming
and game design course curriculum centered on mobile and tablet PC
development, was first unveiled at the Game Education Summit in June.

An impressive list of schools have already adopted Unity including
computer science powerhouses Georgia Institute of Technology (GA Tech),
Massachusetts Institute of Technology (MIT) and Carnegie Mellon
University (CMU). Leading game programming and design schools University
of Southern California (USC), The Guildhall at Southern Methodist
University, Full Sail University and Rochester Institute of Technology
(RIT) also use Unity in their courses.

"We're looking for the best of both worlds -- to develop in a powerful,
accessible and flexible environment and to distribute to as many people
as possible," said Peter Brinson, Instructor, Interactive Media Division,
University of Southern California (USC). "Knowing that our students can
use one environment to develop for Windows, Mac, iPhone and Android makes
using Unity a no-brainer."

"The pace of game/application development is so rapid that it's almost
impossible for educators to keep up on their own," said Davey Jackson,
Educational Outreach Director for Unity Technologies. "We believe it's
crucial to work closely with educators to provide them with technology
and expertise to help them structure courses that will teach their
students the skills necessary to begin a successful career in the games
industry of tomorrow."

The success of the iPhone and iPad has shown that there is a large
consumer market for a new generation of games based on mobile devices.
However, most university game programming and game design courses are
still focused on teaching skills for the traditional PC and console
development. Unity Technologies believes that some of the best
opportunities for student employment in the next two to eight years will
be in the mobile and tablet PC space. This space will provide new User
Interfaces, gameplay and distribution models for game developers.
Students with training on these new devices will have a distinct
competitive advantage in the fast growing mobile games/applications
segment.

The Unity Mobile Generation Education Project has a two round award
process:

1. From amongst the initial applicants, 20 academic institutions will be
selected to advance to the first round. First round winners will be
awarded Unity Pro for Android along with a Google Nexus One phone.

2. Educators who make the first round will have 60 days to work with
Unity Android and test app concepts on the Nexus One Phone. After 60
days, first round winners will submit a proposal for a full semester
mobile games curriculum along with potential lectures.

Three academic institutions will be selected to advance to the second
round and be awarded 20 licenses to Unity Pro, Unity Pro for Android and
20 Google Nexus One phones.

For information on how to participate, view the full Request for Proposal
here: http://unity3d.com/education

Educators can get the free, feature-packed Unity to create games and
interactive visualizations for the web, PC and Mac at:
http://unity3d.com/unity/download. Unity also offers premium package
options, which include access to Unity Pro, Unity for iPhone and Unity
for Android, at educational prices. Instructors at accredited
institutions may email education@unity3d.com for more information or
evaluation copies of Unity's advanced packages.

About Unity Technologies
Unity Technologies is revolutionizing the game
industry and was named one of the top five game companies of 2009 by
Gamasutra after just four years on the market. Today Unity Technologies
has more than 200,000 registered users worldwide -- including Bigpoint,
Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft,
NASA, Panasonic, Ubisoft, Warner Bros., large and small studios,
independent professionals, students and hobbyists -- using the Unity
platform to develop high-quality interactive 3D content for the web,
mobile and console. Unity Technologies is one of the fastest growing
software companies and is aggressively innovating to expand usability,
power and platform reach so that it can deliver on its vision of
democratizing interactive 3D technology. Unity Technologies is
headquartered in San Francisco and has development offices worldwide. For
more information, visit www.unity3d.com

Media Contacts:
Amber Rowland
pr@unity3d.com
+1 (650) 814-4560

Alison Beasley
pr@unity3d.com
+44 (0) 7966 449 130

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