Home Builders' New Perspective on Sustainability

* Reuters is not responsible for the content in this press release.

Thu Sep 2, 2010 9:01am EDT

VISTA, Calif., Sept. 2, 2010 (GLOBE NEWSWIRE) -- EcoBlu Products, Inc.
(OTCBB:ECOB) announced today that one of its development partners, Heritage
Building and Development of San Diego, was featured on the local NBC 7/39
evening news. Heritage completed the framing of 3 model homes, all using
EcoBlu's BLUWOOD(TM)Plus technology in the planned community of Otay Ranch in
Chula Vista, California. The feature story touted the progressive thinking of
Heritage Building providing EcoBlu protection to their customers and still
maintaining a competitively priced product in today's market conditions.

The news broadcast can be viewed at http://www.youtube.com/ecobluproducts

"Heritage is a production home builder in San Diego County and we are thrilled
that they chose to use BLUWOOD(TM)Plus for this project," said Steve Conboy,
President and CEO of EcoBlu Products. "Outside the box thinking is leading the
way for other builders to see the real benefits of BLUWOOD(TM) technology for
homeowners and a sustainable environment," added Conboy.

Otay Ranch is a 5,300 acre pedestrian friendly planned community. Since its
opening in 1999, Otay Ranch has been San Diego County's top selling planned
community quarter after quarter.

About EcoBlu Products, Inc.

EcoBlu Products, Inc. is a manufacturer of proprietary wood products coated with
an eco-friendly chemistry that protects against mold, fungus, rot-decay, wood
ingesting insects, termites and fire with EcoBlu's FRC(TM) technology (Fire
Retardant Coating).  EcoBlu products utilizing BLUWOOD(TM) and FRC(TM)
technology is the ultimate in wood protection, preservation, and fire safety to
building components constructed of wood; from joists, beams and paneling, to
floors and ceilings.

The Company is committed to the development, marketing and sales of
environmentally-responsible building materials. EcoBlu products are ready to
deliver the winning edge to builders and the environment with its sustainable
green product line.

Safe Harbor statement under the Private Securities Litigation Reform Act of
1995: The statements in this release relating to completion of the acquisition
and the positive direction are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Some or all of the results
anticipated by these forward-looking statements may not occur. Factors that
could cause or contribute to such differences include, but are not limited to,
contractual difficulties which may arise, the failure to obtain necessary
approvals, the future market price of EcoBlu Products, Inc. common stock and the
ability to obtain the necessary financing.

CONTACT:  EcoBlu Products, Inc.
          1-877-732-6258
          info@ecobluproducts.com
          www.ecobluproducts.com
          909 West Vista Way
          Vista, California 92083
          Visit us on YouTube at: www.youtube.com/ecobluproducts

          PR Financial Marketing, LLC
          Investor Relations
          Jim Blackman
          (713) 256-0369
          jim@prfmonline.com

          Rick Schloss Communications
          Media Contact
          Rick Schloss
          619 308-4387
          Cell: 619 708-6007
          Fax: 619 224-3010
          Rickschlosspr@aol.com
          3500 Sports Arena Blvd
          San Diego, CA 92110
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