Harte-Hanks Trillium Software Unveils Latest Version of Trillium Software System to Help Companies Achieve Data

BILLERICA, MA, Sep 13 (MARKET WIRE) --
Trillium Software(R), a business of Harte-Hanks, Inc. (NYSE: HHS), and a
leading enabler of Total Data Quality solutions, announced today its
latest version of the Trillium Software System(R). This newly-released
software platform provides an easy-to-navigate interface which supports
the data lifecycle methodology that companies engage in to "Discover,
Develop, Deploy and Manage" their information quality initiatives.
Designed to visualize data issues, improve business rule validation and
enhance data quality monitoring in fast-paced operational environments,
the Trillium Software System can help business users and analysts, data
stewards and information technology professionals collaborate to improve
business decisions and outcomes through better, more accurate
information. This release delivers the highest level of data certainty
for optimizing business processes, while mitigating the risk inherent
within data sources that lack high quality information.

"When evaluating offerings in this (data quality) market, organizations
must consider not only the breadth of functional capabilities relative to
their requirements, but also the degree to which this functionality can
be readily understood, managed and leveraged by non-IT resources, as well
as how readily it can be embedded into business process workflows," said
Ted Friedman, vice president and distinguished analyst at Gartner. "In
keeping with significant trends in data management, business roles such
as data stewards will increasingly be responsible for managing the goals,
rules, processes and metrics associated with data quality improvement
initiatives."(1)

This latest version of the Trillium Software System is a single,
consumable, and integrated solution for managing the complete lifecycle
of data discovery and data quality across the enterprise. It supports
extensive, complex and reusable business rules, applications and
processes. The software helps organize projects by roles and
responsibilities within a new intuitive environment for quickly creating,
deploying and managing information quality initiatives -- making it ideal
for business people as well as information technology employees to work
together to solve the most challenging data issues. By dramatically
improving and verifying the critical data flowing through key business
processes and transactions, organizations can optimize overall business
performance and results.

Through Trillium Software's methodology of DISCOVER, DEVELOP, DEPLOY and
MANAGE, now embedded into the software's user interface, customers can
better manage their data, and clearly understand how data quality
problems manifest and negatively impact business outcomes. Organizations
DISCOVER and understand data as it exists within an enterprise, quantify
conditions according to business policies, and create data standards,
dictionaries and rules. Business users and IT alike can quickly DEVELOP
and create automated processes to improve new and existing data using
rule integration, improved country support, new process steps and global
geocoding capabilities. Next, companies will DEPLOY and publish data
processes as reusable services into the enterprise. And finally, users
can realize significant improvements in data stewardship as they MANAGE
and administer services while governing results over time and across
business process changes.

"Customers have told us they are relying more and more on business people
and analysts who run business-oriented programs in marketing, order
processing, asset management and risk assessment to manage data and
ensure it is fit-for-its true business purposes. Data quality and
management is not just an IT function anymore, and has become a critical,
strategic business discipline as companies depend on data for all aspects
of their business results," said Kevin W. McCarthy, chief technology
officer at Trillium Software. "We have made significant enhancements to
the Trillium Software System that can help business users and IT come
together and collaborate in order to ensure the highest levels of data
quality and data governance across every department of their
enterprises."

The solution includes a number of enhancements and capabilities to help
organizations get into production quickly:

Intuitive, unified, graphical user interface and environment leverages
Trillium Software's twenty years of data quality expertise and a proven
methodology that is embedded into the solution to enable business users
and data stewards to ensure high quality data that meets their business
needs. The interface is characterized by new role-based navigation bars
that help users analyze data and create data processes.

Enhanced Reusable Business Rules extend flexibility of business rules to
address data challenges at the attribute level and offer options for
cleansing data and ensuring it complies with existing business policies.
The software provides a more robust and complex capability to allow for
identification and resolution of data issues related to standardization,
regulatory compliance and business process optimization (BPO). Business
rules created can be implemented across applications, projects and the
enterprise.

Real-Time Deployment Enhancements add value to Trillium Software's
long-standing service oriented architecture (SOA) for more flexible
deployment of data quality services. Specifically through
ActiveEnterprise(TM) Resources, users have new capabilities to rapidly
and efficiently perform User Acceptance Testing for ensuring data quality
process results are satisfactory to the business. Now, business analysts
can verify that the output from data quality processes comply with
business requirements before moving into production.

Enhanced Reporting, Charts, & Graphics are intuitive, interactive and
graphical representations of data which make it easier for business and
data stewards to understand and quantify the impact of their data
conditions for their business. Data stewards can better prioritize
activities and actions that improve their data, helping streamline
resources and reduce costs. Ten new interactive summary reports display
profiling results. These views enable users to drill down into detail
results from charts and graphs to better analyze solutions to data
challenges.

Integrated global geocoding. Through the marriage of Global Locator --
Trillium Software's geocoding information solution that supports 240
countries -- with the Trillium Software System, organizations such as
insurance firms, supply chain and logistics companies, telecommunications
businesses and others can more clearly identify business risks related to
geospatial data and location intelligence.

The Trillium Software System is currently available globally. To learn
more, please click on the following link:
www.trilliumsoftware.com/BeCertain or contact Trillium Software sales at
(978) 436-8900 or EMEA +44 (0) 188 940 7600.

(1) Gartner, "Magic Quadrant for Data Quality Tools," Ted Friedman,
Andreas Bitterer. June 2010.

About Harte-Hanks
Harte-Hanks(R) is a worldwide direct and targeted
marketing company that provides direct marketing services and shopper
advertising opportunities to local, regional, national and international
consumer and business-to-business marketers. Visit the Harte-Hanks Web
site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software(R) enables organizations to achieve Total
Data Quality by providing a full complement of technologies and services
providing global data profiling, data cleansing, enhancement, and data
linking for e-business, customer relationship management, data
governance, enterprise resource planning, supply chain management, data
warehouse, and other enterprise applications. For more information about
Trillium Software and its offerings, call (978) 436-8900 in the United
States and in the United Kingdom call +44 (0) 118 940 7666, or visit
Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by
Harte-Hanks, Inc. and its subsidiaries, including, without limitation,
Trillium Software, Trillium Software System, Total Data Quality,
ActiveEnterprise Resources, and other names and marks. All other brand
names, product names, or trademarks belong to their respective holders.

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Media Contacts:
Michael Antonellis
Harte-Hanks Trillium Software
(978) 439-3813
michael_antonellis@trilliumsoftware.com

Derek Harris
Harris Communications
+44 (0) 1395 516 613
derek@harriscomms.com

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