Super Bowl ads 90 percent sold; prices $3 mln-source

NEW YORK, Sept 15 Wed Sep 15, 2010 7:38pm EDT

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NEW YORK, Sept 15 (Reuters) - Fox Broadcasting has sold more than 90 percent of its Super Bowl advertising time, with prices running at an average of about $3 million for a 30-second spot, a source familiar with the matter said on Wednesday.

Strong, early sales for the 2011 National Football League championship game suggest that advertisers are as willing as ever to pay up for the chance to reach a U.S. television of more than 100 million viewers, despite worries about the economy and budget constraints.

Super Bowl XLV will be played on February 6 in Texas.

Fox is a division of News Corp. (NWSA.O).

(Reporting by Paul Thomasch, editing by Leslie Gevirtz)

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