The Global Brand CEO: The Ultimate Marketing Machine Launches Today

Thu Sep 16, 2010 9:03am EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Sep 16 (MARKET WIRE) -- 

"Over the last decade global marketing has become a whole different ball
game. This is the first book I know of that addresses the key global
marketing issues head on. The authors clearly build on broad and deep
experience, and offer a unique view from within many of the most
successful global marketing companies."
 --Jim Stengel, Global Marketing
Officer, P&G (2001-2008)

    "This book is a rare and extremely valuable contribution to help global
companies manage their most valuable assets in multiple countries."

--Simon Clift, Chief Marketing Officer Unilever (2008-2010)

    "The Global Brand CEO is a must-read for anyone involved in marketing a
global brand. Leveraging its unique vantage point of deep experience and
practice across an incredibly wide range of brands, companies and
markets, this book brings you both proven theory and practical How To's
that will enable you to immediately improve the effectiveness and
efficiency of how you conduct your marketing role and develop your
 --Rob Malcolm, President Global Marketing, Sales and
 Diageo (1999-2008)

    Faced with the challenges of creating and growing global brands --
increasingly critical in almost every worldwide market -- marketers find
themselves forging vast and uncharted territory. In THE GLOBAL BRAND CEO:
The Ultimate Marketing Machine, (Airstream International; September 20,
2010; $34.95; Cloth), global marketing experts Marc de Swaan Arons and
Frank Van Den Driest, provide insights into the "hows" of effective
global marketing using real-life experiences and case studies from
marketing leaders at many of the world's biggest marketers: Procter &
Gamble, Unilever, Wal-Mart, Cargill, Bacardi and American Express.

    Marc de Swaan Arons and Frank Van Den Driest, cofounders of global
consultancy EffectiveBrands, take readers on an in-depth exploration of
issues that confront executives charged with selling brands in multiple
international markets now, and reveal processes and solutions devised to
address these issues. Including insights drawn from interviews with many
of today's top global marketers, from Stephen Quinn (Wal-Mart), Silvia
Lagnado (Bacardi) and Lee Ann Daly (Thompson Reuters) to Jim Stengel
(ex-P&G), Rob Malcolm (ex-Diageo) and Simon Clift (ex-Unilever).

    THE GLOBAL BRAND CEO will launch on September 16 at the Global Marketing
Leadership Summit at the World Expo in Shanghai. The Summit is being
co-hosted by EffectiveBrands and World 50, an organization that brings
together senior execs in intimate forums. Featuring panel discussions led
by senior marketers from Glaxo Smith Kline, Levi's denizen brand,
Coca-Cola and Unilever on such issues as building global brands in China
and purpose-driven marketing. 

    About EffectiveBrands(TM)
 EffectiveBrands(TM) is the only marketing
consultancy focused on specifically unlocking the value of global
marketing and brands. Their programs and practical tools help marketers
build global marketing strategy, structure and capability to accelerate
growth and drive efficiencies. Their insights are built on in-depth
global marketing experience and the proprietary Leading Global Brands(TM)
study. The company has offices in New York, London, Amsterdam and

    About the Authors
 Marc de Swaan Arons In addition to being co-founder
and Chairman of EffectiveBrands(TM), Marc has worked directly with some
of the worlds' most prominent Chief Marketing Officers and global brand
leaders, and is a frequent keynote speaker at business schools,
companies, and industry conferences. His work has appeared in Forbes,
Sprout, Advertising Age, Chief! Marketer, Marketing Week, and BrandWeek.
Marc co-founded EffectiveBrands(TM) in 2001 following a successful career
with Unilever. He has been listed among the top-10 marketers for the last
three years in TvM, and in 2008 he was awarded the Asian Global Marketing

    Frank Van Den Driest As co-founder of EffectiveBrands(TM), Frank is
well-known for his work in developing leading global brand strategy and
deployment programs. He has worked in executive management roles for
BBDO, GfK, and the PositioningGroup. Frank has lectured at various MBA
programs and led many in-company global brand excellence programs. Frank
has been a highly successful sparring partner and coach to many CMOs and
global brand leaders, all in pursuit of building the elusive archetype of
the global marketing machine. 


Lisa Sanders
(347) 385-2218

Marian Brown
(917) 541-5814 

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