P2P Financial Launches Canada's First Online Business Financing Market

TORONTO, Sep 23 (MARKET WIRE) --
P2P Financial today announced the launch of Canada's First Online
Business Financing Market where accredited investors can screen and
invest directly in business plans and financing pitches from aspiring
entrepreneurs. These investment opportunities can range anywhere from
$25,000 to over $1,000,000 in any one financing deal and can be in the
form of either business loans or direct equity stakes. Although the
business plans, investment pitches, and Q&A initiate on P2P's Online
Financing Market -- www.p2pfinancial.ca -- all deals are negotiated and
finalized through ensuing conference calls and online meetings between
the investor and the entrepreneur, all facilitated by P2P Financial.

Online Business Financing Market Filling Longstanding Financing Gap

P2P Financial's Online Financing Market is looking to handle the
estimated $11 Billion per year that is currently invested in Canadian
businesses by informal or angel investors, amidst the more than $90
Billion in total outstanding small business financings. These accredited
investors and aspiring entrepreneurs currently have no active market or
publicly available venue in which to connect, interact, and arrange these
financings. As a result, informal investors in Canada were last estimated
to have almost $13 Billion in pent-up money available for private
investments while more than 50% of small businesses continue to
self-finance their operations.

"Until the launch of our online business financing market, financial
institutions alone have behind closed doors controlled which businesses
are able to obtain credit, who gets to participate, and the terms of
these financings," said Matthew McGrath, President and CEO of P2P
Financial Inc.

"This one-sided control inevitably produces market inefficiencies --
leading to excessive financing charges for entrepreneurs and businesses,
all the while preventing investors who have money to invest from leveling
the playing field and profiting from this vital and lucrative market,"
said Matthew McGrath.

"P2P Financial's online market gives accredited investors and aspiring
entrepreneurs the necessary tools and online platform to take back the
marketplace for business financings and investments," said Matthew
McGrath.

Using P2P Financial Provides Investors Much Needed Openness and
Transparency

P2P Financial's online market provides accredited investors a steady
stream of entrepreneurs to invest in directly. The investors can browse
through each opportunity's business plan, financials, risks, and
management team's track record. With P2P Financial, investors can then
speak directly with the entrepreneurs through prearranged conference
calls and online meetings. Prior to arranging any deal, investors get
total transparency as to the names and identities of the businesses
they're investing in while each entrepreneur gets screened rigorously.

From there, the accredited investors get to negotiate and set the terms
of the deal: anything from a high interest collateralized loan to a
direct equity stake in the business. Once invested, the investors get
online account access to track their investment returns on an ongoing
basis. P2P Financial takes care of the logistics, filing, and paperwork.
There are no banks, no brokers, nor any fees or commissions paid by the
investors. P2P Financial makes its money through charging the
entrepreneurs and businesses a set percentage of monies raised and
interest charged.

About P2P Financial

P2P Financial launched Canada's First Online Business Financing Market
where accredited investors screen through business plans and financing
opportunities to invest directly in aspiring entrepreneurs and their
businesses. P2P Financial's commitment to democratizing the business
investing and financing landscape has been widely recognized as the new
era in small business investing. P2P Financial was founded by Bay Street
Veteran Matthew J. McGrath, former Vice President at RBC Dominion
Securities. P2P Financial is based out of Toronto at 2 Bloor Street West,
7th Floor. P2P Financial's Online Business Financing System was developed
under McGrath's direction and its technology is currently under patent
pending protection.

Studies Used in this Release:
Estimating Informal Investment in Canada

Dr. Allan Riding, 2005
Survey of Suppliers of Business Financing

Statistics Canada, 2008

Youtube Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1370607

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1370373

Media Contact:

For More Information

Matthew J. McGrath, CFA
President and CEO
P2P Financial Inc.
2 Bloor Street West, 7th Floor
Toronto, ON
416 907-6733
matthew.mcgrath@p2pfinancial.ca

Copyright 2010, Market Wire, All rights reserved.

-0-