NOKIA: Nokia and AT&T give developers 10 million reasons to create apps

Thu Sep 23, 2010 8:00am EDT

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Calling All Innovators contest highlights mobile content for North America 

San Francisco, CA, USA - Developers now have 10 million more reasons to create their
next great app on Nokia smartphones. Nokia and AT&T* announced today an unprecedented
developer contest with USD 10 million in cash and prizes. Winning applications are
selected by Nokia, AT&T and, for the first time, by consumers who can use their
downloading power to indicate their favorites.

The 2010 Calling All Innovators, North America contest is open to developers from around
the world to create apps for North American consumers. All submitted apps will be made
available exclusively for download via the Ovi Store by Nokia which is filled with
thousands of apps, games and media from the content industry's biggest names along with
independent developers. With AT&T as the exclusive co-judge, developers have a unique
opportunity to get started today developing for the latest Nokia devices including the
Nokia N8. 

Nokia, in conjunction with AT&T, is also inviting developers to a free session, hosted
during CTIA Enterprise and Applications in San Francisco, for a special tour of Qt and
Nokia Web Runtime and Java tools. Additionally, each participating developer will
receive a complimentary Nokia N8 developer pack from Nokia. Developers can register for
the free session at:  

Calling All Innovators, North America
 Developers have until January 28th, 2011, to submit their applications in more than 17
categories. For the first time, consumers will contribute to the finalist selection
process by "voting" with their download power; the number of downloads - both free and
paid - counts as part of the winning criteria. The final judging will be made by Nokia
and AT&T where three winners in each category will be selected. Additionally, an overall
contest app and game will be selected as grand prize winners. Category prize winners
receive USD 150K each for a total of USD 4 million and grand prize winners receive an
additional USD 100K each. Although submissions must be relevant for the North American
consumer, developers from around the world can participate.

Winning developers will also receive more than USD 6 million in marketing promotion by
Nokia and AT&T in the North American market.

"The commitment from Nokia is a clear message that we are serious about the North
American market," said Purnima Kochikar, VP Forum Nokia. "Developers have the tools, the
support from AT&T and the marketing power of Nokia to get visibility for their apps",
she added. "Additionally, developers can make their Qt-based app available in Ovi Store
to Nokia customers globally reaching tens of millions of customers."

Contest details, judging criteria and submission categories can be found at  . 

*AT&T products and services are provided or offered by subsidiaries and affiliates of
AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Forum Nokia
 Nokia's global developer program, Forum Nokia connects developers to tools, technical
information, support, and distribution channels they can use to build and market
applications around the globe. From offices in the U.S., Europe, India, Japan, China,
and Singapore, Forum Nokia provides technical and business development support to
developers and operators to assist them in achieving their goal of successfully
launching applications and services to consumers and enterprises. More information is
available at  .

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with
personalized services that enable people to stay close to what matters to them. Every
day, more than 1.3 billion people connect to one another with a Nokia device - from
mobile phones to advanced smartphones and high-performance mobile computers. Today,
Nokia is integrating its devices with innovative services through Ovi (  ), including music, maps, apps, email and more.  Nokia's NAVTEQ is
a leader in comprehensive digital mapping and navigation services, while Nokia Siemens
Networks provides equipment, services and solutions for communications networks

Media Enquiries:

 Communications, North America
 Tel. +1 972 894 4573              

 Tel. +358 7180 34900


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