Justin Bieber launches nail polish line

LOS ANGELES Mon Oct 11, 2010 2:05pm EDT

Singer Justin Bieber plays the drums as he performs at the 2010 MTV Video Music Awards in Los Angeles, California, September 12, 2010. REUTERS/Mario Anzuoni

Singer Justin Bieber plays the drums as he performs at the 2010 MTV Video Music Awards in Los Angeles, California, September 12, 2010.

Credit: Reuters/Mario Anzuoni

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LOS ANGELES (Reuters) - Teen idol Justin Bieber is launching a line of nail polish inspired by his biggest music hits, nail care company OPI said on Monday.

With shades like One Less Lonely Glitter (lavender), Prized Possession Purple (grape), Give Me the First Dance (silver) and Me + Blue (dark blue), the first six colors in the line for Nicole by OPI will be sold exclusively through Wal-Mart retail stores in December 2010.

The remainder of the "One Less Lonely Girl" collection from the 16 year-old singer will be released in Wal-Mart stores in January 2011 before being distributed more widely in February.

"We are thrilled to team up with such a widely beloved singer who has made major waves in pop culture," Suzi Weiss-Fischmann, Nicole by OPI's vice president and artistic director, said in a statement.

"The colors in the collection are modeled after the upbeat and emotive nature of Justin's songs, as well as his own unrivaled energy," she added.

"One Less Lonely Girl", from Bieber's 2009 debut album, is one of the most successful singles in the young musician's career after he was discovered on YouTube. His second album "My World 2.0" debuted at No.1 on the U.S. charts in March and he has already sold over five million albums worldwide.

The nail polish line is the latest product tie-in for Bieber, who earlier this year was named the most-searched celebrity on the Internet.

The baby-faced singer recently became the spokesman for anti-acne skin line Proactiv, and a range of Justin Bieber dolls and toys will be in stores this Christmas.

(Reporting by Jill Serjeant; Editing by Bob Tourtellotte)

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Comments (2)
iflydaplanes wrote:
Ha ha ha that’s gonna do nothing for the image of Justin Bieber being a nice cute little girl. :p

Oct 12, 2010 3:09pm EDT  --  Report as abuse
Adam_S wrote:
Glad he got that out there.

Oct 12, 2010 3:21pm EDT  --  Report as abuse
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