Demand for Sony Move game controllers outstrips supply

SAN FRANCISCO Thu Oct 21, 2010 4:48pm EDT

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SAN FRANCISCO (Reuters) - Sony said on Thursday it sold 1 million units of its Move motion-based video game controller in its first month on the American market, and that demand was outstripping supply.

Jack Tretton, president and CEO of Sony Computer Entertainment of America, said the company does not expect to have enough supply on hand until February 2011.

"We had to go back and increase production twice, we're absolutely maxed out right now," Tretton said.

Sony launched Move, which is used with its PlayStation 3 video game console, on September 19 in the U.S. with its camera priced at $39.99 and its motion controller wand at $49.99.

Move is available at more than 30,000 retail outlets in the Americas. Sony said previously that it has sold better than 1.5 million Move units in Europe. It just launched in Japan.

Microsoft will start selling its Kinect motion-based gaming platform on November 4, for use on the Xbox 360 console. Kinect will cost $150 and does not require a separate handheld controller.

Microsoft expects to sell 3 million Kinect units this year.

Game publishers are gauging the demand for motion sensor technology before investing heavily to develop motion games for Sony and Microsoft, analysts say.

Tretton said there are 24 games available for Sony Move, with a total of 40 expected by the end of march.

(Reporting by Gabriel Madway, editing by Dave Zimmerman)

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