Toshiba launches tablet to challenge iPad

SAN FRANCISCO Mon Jan 3, 2011 12:41pm EST

Toshiba's logo is seen on its laptop at an electronic shop in Tokyo July 29, 2010. REUTERS/Kim Kyung-Hoon

Toshiba's logo is seen on its laptop at an electronic shop in Tokyo July 29, 2010.

Credit: Reuters/Kim Kyung-Hoon

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SAN FRANCISCO (Reuters) - Toshiba Corp is making its foray into the tablet war, offering a 10-inch device it says will be comparable in price to Apple's iPad.

The Toshiba Tablet, which will be available in the first half of 2011 and run Google's forthcoming Honeycomb version of the Android operating system, is targeted at consumers.

Like other touchscreen tablets, it plays high-definition videos and is designed for Web browsing, games and electronic books.

The 1.7-pound tablet, which uses Nvidia's Tegra 2 mobile processor, connects to the Internet over Wi-Fi, but has no built-in capability to connect to high-speed mobile phone networks. It features front and rear-facing cameras, and will have access to an applications store.

Toshiba's tablet will be competitively priced versus the iPad, which starts at $499, although the company declined to be more specific.

Jeff Barney, general manager of digital products for Toshiba America, made it clear that the tablet is only the company's first.

"We are going to embrace this category, and we are looking to develop a family of tablets," he told Reuters.

Toshiba will show off the tablet this week at the Consumer Electronics Show, an annual trade show held in Las Vegas.

With roughly 5 percent of the global PC market, Toshiba is one of a host of companies attempting to steal a piece of the emerging tablet market from Apple.

Global tablet sales are expected to explode to more than 50 million in 2011, as rivals including Research in Motion Ltd, and Hewlett-Packard Co launch new devices.

Apple, which sold more than 12 million iPads in 2010, according to analysts' estimates, is expected to dominate the market in the near term. Rival tablets that have already launched from companies like Samsung and Dell have not been able to beat Apple on price point.

(Reporting by Gabriel Madway; Editing by Tim Dobbyn)

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Comments (3)
mdavison wrote:
As usual, Reuters has left out smaller, yet better tablet companies like Notion Ink. Take a look at the device (Notion Adam). It beats Apple, and all the others, on features and price.

Notion will be at CES.

Jan 03, 2011 12:58pm EST  --  Report as abuse
meenas17 wrote:
Competitions are the best part of innovations.

Jan 04, 2011 7:34am EST  --  Report as abuse
PPlainTTruth wrote:
I’ve owned 4 different Toshiba laptops. My first 3 were perfect in every way. My last one kept giving me incredible problems. I’m unlikely to pick Toshiba again, as long as better and cheaper choices abound.
My first two cars were Toyotas. Again, can’t find a way to complain about them. Luckily I switched away from Toyota before the Prius self-acceleration and various recall issues surfaced.
I don’t know what happened with these premium Japanese manufacturers which used to give me peace of mind. Now, because I want my peace of mind, I stay away from these brands.

As far as I can foresee, I’m going to stick with American brands, unless there are exceptional circumstances from now on.

Jan 04, 2011 9:45pm EST  --  Report as abuse
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