Two Degrees Food(TM) Feeds a Hungry Child With Every Product Sold

Mon Jan 10, 2011 7:30am EST

* Reuters is not responsible for the content in this press release.

  SAN FRANCISCO, CA, Jan 10 (MARKET WIRE) -- 
Two Degrees Food(TM) officially launched today as the first one-for-one
food company designed to fight childhood hunger with the debut of its
all-natural Two Degrees nutrition bars. For every Two Degrees nutrition
bar sold, a medically-formulated nutrition pack is given to a
malnourished child in Africa. With the launch of Two Degrees nutrition
bars, everyday consumers can make a difference in the lives of hungry
children around the world by purchasing food that tastes good and does
good for the global community at www.twodegreesfood.com.

    "Two degrees of separation is all that stands between us and the 200
million hungry children around the globe," says 25-year-old social
entrepreneur Will Hauser, who co-founded Two Degrees. "We see ourselves
not just as an innovative food company, but as a movement against
childhood hunger. Our customers can join us in this fight through simple,
everyday purchases of delicious Two Degrees nutrition bars." 

    Two Degrees nutrition bars, developed by the former Creative Chef and
Director of Product Development for Odwalla, are all-natural and
gluten-free. A delicious fusion of real fruits, toasted nuts and seeds,
and wholesome grains, the bars are a healthy and socially conscious
option for a wide range of consumers. Two Degrees currently offers its
line of nutrition bars in three flavors: Apple Pecan, Cherry Almond and
Chocolate Peanut. For $19.95 at www.twodegreesfood.com customers can buy
a nine-bar box, which triggers the donation of nine medically-formulated
nutrition packs to hungry children.

    To fulfill its one-for-one mission, Two Degrees has partnered with Valid
Nutrition and Partners In Health, two non-profit organizations with deep
experience in the treatment of childhood malnutrition. Two Degrees works
with Valid Nutrition to produce nutrition packs known as Ready-to-Use
Food (RUF). These nutrition packs treat severe and chronic malnutrition
with up to 95% success rates, but currently reach only a fraction of the
children around the world who need them. Valid Nutrition manufactures RUF
in countries where RUF is distributed, supporting local economics through
local employment and ingredient sourcing. Two Degrees works with Partners
In Health and other distribution partners to deliver these products to
children in need. Two Degrees' first focus in its one-for-one donations
is Malawi, Africa, where it will leverage Valid Nutrition's on-the-ground
manufacturing facilities and Partners In Health's established community
distribution channels.

    "Two Degrees Food is all about creating a sustainable way to help feed
hungry children by making everyday habits count," explains Lauren
Walters, co-founder of Two Degrees Food. "Key to this mission is making
products that taste good and do good for the global community. From
sourcing locally-produced and fair trade ingredients for our nutrition
bars, to using 100% recyclable packaging, to manufacturing the nutrition
packs on-site in the countries and regions in which they are distributed,
we have developed an end-to-end 'values chain' that supports a viable
business that gives back with every product sold." 

    For more information about Two Degrees and to buy nutrition bars online,
visit www.twodegreesfood.com. Two Degrees nutrition bars are currently
sold in select retail locations, with additional outlets being added
daily. For a list of retail locations, please visit
www.twodegreesfood.com. 

    About Two Degrees Food(TM)
 Two Degrees Food(TM) is a one-for-one food
company that feeds a hungry child with every product sold. By combining
delicious, healthy nutrition bars with a commitment to giving a
medically-formulated nutrition pack to a hungry child for every bar
purchased, Two Degrees' products embrace the concept Is Good. Does
Good(TM). Two Degrees has partnered with Valid Nutrition and Partners In
Health, two organizations that bring deep expertise in formulation,
manufacturing and distribution of cutting-edge Ready-to-Use Foods to
treat severe and chronic malnutrition in children. For more information
about Two Degrees, visit http://twodegreesfood.com. 

    

Contacts: 
Lisa Weiner
lweiner@csg-pr.com
303.433.7020 (office)
303.250.0578 (cell)

Jenny Foust
jfoust@csg-pr.com
303.433.7020 (office)
720.244.4268 (cell) 

Copyright 2011, Market Wire, All rights reserved.

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