AUTOSHOW-UPDATE 3-Chrysler's focus is to raise new financing-CEO
* Chrysler says focus is on paying back gov't debt pre-IPO
* Chrysler CEO says Interest costs drove net loss in 2010
* Chrysler in talks with Goldman Sachs, other banks (Adds global sales, background)
DETROIT, Jan 12 (Reuters) - Chrysler Group is focused on raising new financing to pay back almost $7 billion to the U.S. and Canadian governments before an initial public offering of shares, Chief Executive Sergio Marchionne said on Wednesday.
"Our priority is to put in place a structure where Chrysler would become answerable to the capital markets only," Marchionne told a meeting with financial analysts organized by Deutsche Bank.
"The most likely of the options under consideration is a financing package that would facilitate payment of all government debt prior to an IPO," he said.
Chrysler, which was put under the management control of Fiat SpA (FIA.MI) in a 2009 bankruptcy brokered by the Obama administration, owed $5.7 billion to the U.S. Treasury and $1.2 billion to Canada as of the end of September.
Marchionne said the cost of financing that debt had kept the No. 3 U.S. automaker from posting a profit for 2010 on sales of about 1.6 million vehicles. It was the first time Chrysler has revealed its 2010 sales figure.
Instead, it broke even, Marchionne said. Chrysler is due to report full fourth-quarter results on Jan. 31.
Chrysler has been in discussions with Goldman Sachs (GS.N) and other banks but has not made a decision on which will lead its IPO and refinancing, Marchionne said.
In its first full-year under Fiat, Chrysler made more progress in reducing costs, he said.
A Fiat system for manufacturing that was rolled out in Chrysler plants starting with the Detroit plant that makes the new Jeep Grand Cherokee produced savings of more than $200 million, he said.
The cost savings mean that the new Chrysler could break even if the U.S. industry sees annual sales as low as 10.5 million vehicles, even below the 2009 crisis levels that prompted its bankruptcy, Marchionne said.
Chrysler expects to break even on a net basis in 2011, Marchionne said.
He told reporters on Monday during the Detroit auto show that Chrysler would like to report a net profit for "a couple quarters" before an IPO.
IPO IN THIRD QUARTER?
Chrysler's U.S. market share was 9.2 percent in 2010 from 7 percent in 2009, even though the only new product it had was the Jeep that arrived late in the year.
Marchionne, who spoke briefly to reporters after his presentation to analysts on Wednesday, said the IPO could come as early as the third quarter of 2011. He said a final decision on timing would depend on the strength of financial markets and the judgment of Chrysler's board.
Chrysler's restructuring differed from the bailout for General Motors Co (GM.N) in that the U.S. Treasury converted less of its financial assistance to equity at Chrysler and kept more debt on its balance sheet.
GM launched its IPO in November, raising $20 billion and reducing the U.S. government's stake in the company to about 33 percent.
"Had we been treated like another car company in town, which received most of its assistance in the form of equity, we would have been able to report a net profit for 2010," Marchionne said.
Fiat holds 25 percent of Chrysler as of this week after meeting a promise to the U.S. government to produce a more fuel-efficient, Fiat-designed engine at a U.S. plant for Chrysler.
On a diluted basis, the U.S. Treasury holds 8 percent of Chrysler stock, the Canadian government holds 2 percent and 55 percent is held by a trust fund for retiree healthcare affiliated by the United Auto Workers.
Fiat can increase its ownership in Chrysler to 35 percent, in two 5 percent stakes, by reaching certain sales targets outside North America and by developing a vehicle on the Fiat platform that gets at least 40 miles per gallon.
Marchionne said on Wednesday that Dodge was developing a compact car on a Fiat platform that will reach 40 miles per gallon. (Reporting by Deepa Seetharaman, writing by Kevin Krolicki, editing by Maureen Bavdek and Matthew Lewis)
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