Groups launch wind power product label "WindMade"
LONDON (Reuters) - Groups and companies including WWF and Danish wind turbine maker Vestas on Monday supported the launch of "WindMade" as a label for products made using wind power, aiming to attract green consumers.
To use the label, producers would have to pass a test confirming their use of wind power, and in return they can benefit from a possible price premium similar to that organic food has over conventional produce.
A technical group has not yet decided details of how the label would work, backers of the initiative said.
Electricity generated from renewable sources is often more expensive than from conventional fossil fuels, and the initative aims to provide an additional source of wind power demand.
"We hope that this will create a strong element of consumer pull, which will accelerate the pace of wind energy development globally," said Ditlev Engel, Vestas chief executive.
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